CBS Articles

CBS Broadcasting Inc. (CBS) is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network’s former name, Columbia Broadcasting System. The network is sometimes referred to as the “Eye Network” in reference to the shape of the company’s logo. It has also been called the “Tiffany Network”, which alludes to the perceived high quality of CBS programming during the tenure of its founder William S. Paley (1901–90). It can also refer to some of CBS’s first demonstrations of color television, which were held in a former Tiffany & Co. building in New York City in 1950, thus earning it the name “Color broadcasting system” back when such a feat was innovative.
The network has its origins in United Independent Broadcasters Inc., a collection of 16 radio stations that was bought by William S. Paley in 1928 and renamed the Columbia Broadcasting System. Under Paley’s guidance, CBS would first become one of the largest…

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital to the ad success on short form video.

Legal Battle Brews Over Internet TV Re-broadcasting - What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere in the world. That Sunday, when I saw the NFL ...

Microsoft, Yahoo!, Hulu To Let Users Choose Video Ads Via Asq

Having video viewers tell you which video ads they want to see, and don't want to see is the new thing. Facebook has been using it for sometime with their own ads and now Microsoft, Yahoo!, and Hulu planning to do the same.

PlayOn Brings Hulu, Netflix To IPhone Via Safari, or Does It?

I found this to be rather interesting, PlayOn if offering a free software update to its Premium subscribers that will work on the iPhone and iPod touch via Safari. That means video from places like Hulu, Netflix, Comedy Central and more can be had on them.It seems like a perfect situation for the content providers ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.

90% of TV Shows Were Freely Available Online Last Season

According to recent research by Clicker, that's the fact of the matter. 90% of 2009-2010 broadcast TV was on Internet. It makes me wonder what the other 10% was and if they include places like PBS and C-SPAN.

YouTube Tops 14.5 Billion and Sets Record Says ComScore

It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers watched video and YouTube nabbed over 136M of them, 96%.

YouTube's CEO Chad Hurley Wants You Watching 5 Hours of Video Per Day

Chad Hurley, one of YouTube’s founders and its current CEO (who is, sadly, younger than me), has some pretty big plans for his video portal.  Specifically, he’s hoping for a future where people spent anywhere from 15 minutes up to 5 hours per day on the site. So… he’s like most website owners, then?  I ...

HTML5's Dark Horse Video Codec, ON2 VP8 From Google

While Google didn't make the VP8 video codec, they did purchase it recently and now, they're announcing [allegedly] that it will be Open Source. What's this mean for HTML 5? It might finally have found a winner of the codec race and a savior, in Google. Go figure.

Presenting The 2010 Streaming Media All Stars! ReelSEO’s Mark Robertson, Nalts, Steve Garfield, Jan Ozer, Andy Plesser Among This Year’s Team

Streaming Media magazine and Streamingmedia.com has announced the third annual Streaming Media All-Star team, a list made up of some of the most innovative, influential, and important players in the online video arena. The Streaming Media All-Stars are people who do their part to advance, evangelize, and expand online video and audio – unsung heroes, visionaries and industry ...

Hulu Dances As Viewers Watch 2.4 Hours In February

Dance Hulu dance (and bring your content overseas already, sheesh!) comScore is reporting that for the month of February Hulu viewers watched a hearty 2.4 hours each. But what's that mean for the rest of the industry?

Tiger Woods Masters Online Video for The Day

I covered the NCAA’s March Madness tournament and its online viewing options several times in the past month.  They’ve made steady gains in both the viewership and the advertising dollars—not to mention the quality of the online viewing experience. There is one other sporting event that continues to lead the charge for online live streaming ...