cause marketing Articles

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a spec...

10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes

I interviewed Michael Hoffman, President of the video agency See3 communications, specializing in video strategies and campaigns for non-profits and cause marketing. Back in 2006, See3 created the DoGooder Nonprofit Video Awards, which they run with YouTube, to honor the best uses of video by ...

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own ...

The Week's Best Viral Videos & Marketing Lessons - Brands Rule Edition

Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses, and brands. Not to worry, though. As usual, we've been keeping up with the week's best viral videos, and are once again prepared to ...

The Weekly Online Video News Round Up - Social Video Edition

It seems like every week there are more and more interesting stories and articles about online video--too many for us mere mortals at ReelSEO to be able to cover all of them. So every weekend we gather up the best of the stories around the ...

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don't demonstrate the same level of ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...