case study Articles

A case study (also known as a case report) is an intensive analysis of an individual unit (e.g., a person, group, or event) stressing developmental factors in relation to context. The case study is common in social sciences and life sciences. Case studies may be descriptive or explanatory. The latter type is used to explore causation in order to find underlying principles. They may be prospective (in which criteria are established and cases fitting the criteria are included as they become ava...

Original Web Video Series = Success for Retail Shopping

The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media's success may be explained in unique areas that cannot be …

Learnings From This Week’s Viral Video Success Stories – 10/14/2009

I'm a bit of a viral video nerd.  I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun:  trying to figure out what makes one work where another fails.  It's a very inexact science. This …

2 Social Media Object Lessons for Small Businesses

2 Social Media Object Lessons for Small Businesses

This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video.  The articles offer me two instances that prove that small business has no reason to be afraid.

Leveraging The Power of YouTube for Search Marketing

At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day” Greg talks about YouTube and why internet marketing professionals and search marketers should leverage the power of YouTube.

A Video SEO Case Study: Common Craft

A Video SEO Case Study: Common Craft

Common Craft is a company specializing in creating "explanation" videos.  Most of their videos are pitched as an explanation of something "in plain English," and include simple-but-cute hand drawn cartoons alongside a charming narration.  Their website tag line reads: "Our product is explanation.” Never heard …

Lessons In Video and SEO – The JK Wedding Dance Video

A little video of a wedding entrance made a huge splash a couple weeks ago.  You probably saw it.  If not, you almost definitely heard about it.  For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in …

Will It Blend (for 50 Bucks)? The ‘budget Myth’ About A Popular Viral Video Campaign

One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative …

Case Study – Online Video Strategies Increase Subscriptions 40%

There is an interesting case study on Marketing Sherpa that details a software training company that created a subscription-based online video platform with a complimentary trial.  Apparently, they were able to realize a 40% increase in online subscriptions to their training program in December 2007.   …

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