case study Articles

A case study (also known as a case report) is an intensive analysis of an individual unit (e.g., a person, group, or event) stressing developmental factors in relation to context. The case study is common in social sciences and life sciences. Case studies may be descriptive or explanatory. The latter type is used to explore causation in order to find underlying principles. They may be prospective (in which criteria are established and cases fitting the criteria are included as they become ava...

How to Make Video Ad Campaigns Go Viral - A Behind the Scenes Look into the Viral Video Process [Case Study]

How to Make Video Ad Campaigns Go Viral   A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...

Keys to Success with Business to Business (B2B) Video

Keys to Success with Business to Business (B2B) Video

A week and a half ago at SES San Francisco 2012, I moderated a session entitled “Keys to Success with B2B Video.” The speakers were Leslie Drate, Manager of Social Media, Cisco, and Mark Robertson, Founder, ReelSEO. Now, I could try to tell you what ...

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

RevZilla Motorsports Uses TrueView In Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service ...

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and ...

Berkleemusic Enrolls 500+ New Students Via Direct Marketing From Their YouTube Channel [Case Study]

Berkleemusic Enrolls 500+ New Students Via Direct Marketing From Their YouTube Channel [Case Study]

Since 1945, Berklee College of Music has fostered the careers of a constellation of superstars—among them, pianist and singer Diana Krall, Grammy Award-winning jazz artist Esperanza Spalding, musician and producer Quincy Jones and even YouTube sensations Amy Heidemann and Nick Noonan of Karmin. But Berklee, ...

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada isn’t like a typical bank. For one thing, they have no branches – because their customers do everything by Internet or phone. Since entering the Canadian market 15 years ago, ING DIRECT has evolved from being a savings-centric bank to offering products such ...

Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

Our friends over at VideoNuze are holding the Online Video Advertising Summit in New York on Tuesday, June 19.  If you would like to go, you should know that the Early Bird Discount expires this Friday at 6 PM Eastern.  Readers of this site can ...

How To Make Online Video Work For Your Business

How To Make Online Video Work For Your Business

It's a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us ...

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

Screw Viral Videos! The Orabrush YouTube Marketing Story   Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...

Six Pack Shortcuts Uses Promoted Videos To Get Ripped

Six Pack Shortcuts Uses Promoted Videos To Get Ripped

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.  No, ma'am, I'm not one of them.  To paraphrase Agent K in Men in Black (1997), "We ...

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