case study Articles

A case study (also known as a case report) is an intensive analysis of an individual unit (e.g., a person, group, or event) stressing developmental factors in relation to context. The case study is common in social sciences and life sciences. Case studies may be descriptive or explanatory. The latter type is used to explore causation in order to find underlying principles. They may be prospective (in which criteria are established and cases fitting the criteria are included as they become ava...

How To Make Online Video Work For Your Business

It's a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us ...

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...

Six Pack Shortcuts Uses Promoted Videos To Get Ripped

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.  No, ma'am, I'm not one of them.  To paraphrase Agent K in Men in Black (1997), "We ...

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.  The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million ...

Almost Half Of Viewers Watch Online Video Pre-Roll Ads To The End

VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports--one from YouTube & Scripps and another from AdoTube, a video ad technology company--the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the ...

Product Video SEO is Key to E-Commerce Success & Zappos Dominates

Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are ...

YouTube Marketing Case Study: GoAnimate Giveaway + Weblebrity = Reel Engagement

Most advertising campaigns rely on the idea that consumers will find it within themselves to engage with a product based on the advertisement alone. While this can be affective, it's also an example of not using your relationship with your weblebrity (web celebrity) to its ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some ...

How To Drive Sales Through YouTube - A Reel, Mighty Video Marketing Case Study

A few months ago while in a Vegas hotel room with the TV on in the background, I heard an intro to a piece on CNN's Your $$$$$ program, about a company which realized much of its enormous success, entirely through video marketing on YouTube.

Facebook Video Marketing With Brian Solis - Tips for A “Socialized Business Strategy”

ReelSEO's Grant Crowell kicks off his month-long Facebook Video Marketing Series with coverage of social media expert Brian Solis' take on how video marketing on Facebook is an essential part of what he calls a “socialized business strategy,” featuring actual business case studies of video marketing on Facebook we can all learn from.

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

This is an interesting and strange group that came together on a recent case study. YuMe, ScanScout and BBE (recently purchased by Specific Media) combined their online video ad reach to help launch a new product. The product, HoodieBuddie, is being marketed only using in-stream ...

Jamba Juice Attacks McDonald's With Cheeseburger Smoothie Viral Video

Want a cheeseburger, but too lazy to chew it? Why not go for Jamba Juice's new Cheeseburger Chill Smoothie? Of course Jamba Juice isn't actually offering a cheeseburger smoothie, but it is a creative way to attack certain fast food chains (McDonald's McCafe) that are ...

IBM Embraces Web Video As A Vital Internal Communication Tool

Here at ReelSEO, we're interested in pretty much anything to do with video:  video production, video equipment, video marketing, or even video conversion rates for e-commerce.  We're kind of obsessed with video.  And it seems like maybe IBM is starting to get obsessed with video ...

Connecting Advertisers With Consumers Via Biased Video Recommendations

Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands. Instead of focusing on inventing the next clothing item people want to buy , Zara built an advanced technology that can bias or push their entire ...