case study Articles

A case study (also known as a case report) is an intensive analysis of an individual unit (e.g., a person, group, or event) stressing developmental factors in relation to context. The case study is common in social sciences and life sciences. Case studies may be descriptive or explanatory. The latter type is used to explore causation in order to find underlying principles. They may be prospective (in which criteria are established and cases fitting the criteria are included as they become ava...

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

For the 2013 Video Marketing Summit panel entitled, “Making Your Videos Famous – The Science of Sharing & Video Diffusion” for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM’s “Touch” ad.

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Part 2 of our panel at the ReelSEO Video Marketing Summit was “Reel Case Studies – The Anatomy of Successful Video Marketing.” Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five “P’s” of video marketing that they followed to success.

EyeMotion Finds the Video Win-Win Scenario with Limelight [Case Study]

EyeMotion Finds the Video Win Win Scenario with Limelight [Case Study]

In the panel Reel Case Studies–The Anatomy of Successful Video Marketing at the ReelSEO Video Marketing Summit, we were presented three great case studies where video drove up revenues and became a win-win for all involved. The first study is EyeMotion, presented by Limelight.

YouTube Video Insights for August 2013: But Wait, There’s More!

YouTube Video Insights for August 2013: But Wait, There’s More!

Some statistics you can take with you during the month of August, while you’re laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?

Why Video Sharing Matters More Than You Might Realize

Why Video Sharing Matters More Than You Might Realize

While a lot of us care about how many views a video gets, it’s really the sharing that matters most, especially for brands–when friends share with friends, video gets instant credibility from it, and it doesn’t have the intrusiveness of a brand directly marketing to a consumer.

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

Fujifilm Sonosite produces portable, compact ultrasounds that can be used in point-of-care cases. This is how they use YouTube to spread the word about high-performance ultrasounds that can be taken to remote areas and help those in need, and meanwhile, rank highly for a coveted search phrase.

Native Video Ads Outperform Pre-Roll Ads [Study]

Native Video Ads Outperform Pre Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher’s page and seamlessly blend with the rest of the content and the overall look of the page.

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 – $0.30 per view. This is how he did it.

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here’s how BodyLogicMD found a way to shoot nearly to the top with their strategy.

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