case study

How to Build a Top Notch YouTube Commerce Strategy that Drives Sales dogs love orapup 360x240

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.
EyeMotion Finds the Video Win Win Scenario with Limelight [Case Study] eyemotion learning center 360x240

EyeMotion Finds the Video Win-Win Scenario with Limelight [Case Study]

In the panel Reel Case Studies--The Anatomy of Successful Video Marketing at the ReelSEO Video Marketing Summit, we were presented three great case studies where video drove up revenues and became a win-win for all involved. The first study is EyeMotion, presented by Limelight.
YouTube Video Insights for August 2013: But Wait, There’s More!

YouTube Video Insights for August 2013: But Wait, There’s More!

Some statistics you can take with you during the month of August, while you're laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?
Why Video Sharing Matters More Than You Might Realize kids sharing 360x240

Why Video Sharing Matters More Than You Might Realize

While a lot of us care about how many views a video gets, it's really the sharing that matters most, especially for brands--when friends share with friends, video gets instant credibility from it, and it doesn't have the intrusiveness of a brand directly marketing to a consumer.
Native Video Ads Outperform Pre Roll Ads [Study] sharethroughstudy

Native Video Ads Outperform Pre-Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.
YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study] rick case honda youtube 360x240

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.
Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate ReelSEOpostimage1 360x240

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.
Web Series School: Epic Rap Battles Serves up Platinum Programming

Web Series School: 'Epic Rap Battles' Serves up Platinum Programming

In this week's web series lesson we look at the #36 most subscribed YouTube channel, Epic Rap Battles, and learn a few secrets about perfect programming. For video marketers, Epic Rap Battles is a perfect case study of programming from the YouTube Creators Playbook.