Topic - Online Video & case study
Original Web Video Series = Success for Retail Shopping
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.
Learnings From This Week’s Viral Video Success Stories
I’m a bit of a viral video nerd. I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun: trying to figure out what makes one work where another fails. It’s a very inexact science.
This week I want to look at three viral video stories—case studies, if you will.
2 Social Media Object Lessons For Small Businesses
This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video. The articles offer me two instances that prove that small business has no reason to be afraid.
Leveraging the Power of YouTube for Search Marketing
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
A Video SEO Case Study: Common Craft
Common Craft is a company specializing in creating “explanation” videos. Most of their videos are pitched as an explanation of something “in plain English,” and include simple-but-cute hand drawn cartoons alongside a charming narration. Their website tag line reads: “Our product is explanation.”
Never heard of them? I think they’re probably doing more right than most video producers I’ve come across…
Lessons in Video & SEO – The JK Wedding Dance Video
A little video of a wedding entrance made a huge splash a couple weeks ago. You probably saw it. If not, you almost definitely heard about it. For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in various hip hop dance styles to a Chris Brown song named “Forever.” They were all pretty good dancers, too, except for one or two poor souls in the group.
Will It Blend (for 50 bucks)? The ‘budget myth’ about a popular viral video campaign
One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative strategy can do it, too – right? That ”budget myth” is Blendtec’s popular WillitBlend video campaign, which prompted one panelist at the Search Engine Strategies Chicago 2008 Conference to claim that “the cost to produce it was only $50!” Here’s the story on what the costs actually were, and how the budget myth got spread.
Case Study – Online Video Strategies Increase Subscriptions 40%
There is an interesting case study on Marketing Sherpa that details a software training company that created a subscription-based online video platform with a complimentary trial. Apparently, they were able to realize a 40% increase in online subscriptions to their training program in December 2007. The case study covers in detail 6 campaign strategies that were used and the results that were achieved. Read the rest at Marketing Sherpa.
