Topic - Online Video & captions subtitles
Online Video Subtitles Increase Video Viewing by 40% – New Research
In addition to the fact that subtitles can assist with accessibility and discoverability, subtitles can also increase the amount of time that a user spends watching a video by almost 40 percent. In fact, where subtitles appeared, 80 percent more people watched the entire video to its completion. This is an important indicator for post-roll video advertising as well as for those videos that have a branding message or call to action at the end of the video.
Youtube Videos Become More Accessible – Auto-Translate Captions in Multiple Languages
One strategy in making your videos more accessible to a wider audience may be to include captions and subtitles in multiple languages with your video. Adding captions and subtitles to your videos not only make your video accessible to those with hearing impairments, but adding them in multiple languages can help to drive additional traffic from non-English speakers and international audiences.
YouTube Offers Captioning for Increased Accessibility and Indexing
YouTube has been working hard to expand the offerings at the site and make the videos more accessible to everyone. One of the features they just recently rolled out was the ability to include captions in videos.
