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Digital Video and The Global Village – How To Craft Your Video for International Audiences

Digital Video and The Global Village   How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers …

Google TV vs. Apple TV – A Side-By-Side Comparison – What’s What?

Google TV vs. Apple TV – A Side By Side Comparison – What’s What?

Mark thought it would be cool to have a resource article about Google TV. I thought it would be cool to have one about the Apple TV (no, not really). So we compromised (or rather, I snuck off and wrote this instead). Instead of just limiting …

Online Video Subtitles Increase Video Viewing By 40% – Research

In addition to the fact that subtitles can assist with accessibility and discoverability, subtitles can also increase the amount of time that a user spends watching a video by almost 40 percent.  In fact, where subtitles appeared, 80 percent more people watched the entire video …

Youtube Videos Become More Accessible – Auto-Translate Captions In Multiple Languages

Youtube Videos Become More Accessible   Auto Translate Captions In Multiple Languages

One strategy in making your videos more accessible to a wider audience may be to include captions and subtitles in multiple languages with your video.  Adding captions and subtitles to your videos not only make your video accessible to those with hearing impairments, but adding …

YouTube Offers Captioning for Increased Accessibility and Indexing

YouTube has been working hard to expand the offerings at the site and make the videos more accessible to everyone. One of the features they just recently rolled out was the ability to include captions in videos. When uploading a video to YouTube now you …

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