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How International Brands are Localizing Video Ads for the Spanish Market

How International Brands are Localizing Video Ads for the Spanish Market

How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.

Voiceovers and Subtitles: Localizing Your Videos for a Global Audience

Voiceovers and Subtitles: Localizing Your Videos for a Global Audience

Video localization is a complex process, but it doesn't have to make your head spin. Let's take a closer look at some best practices for voiceovers and subtitles can help you understand which route is best for your video localization projects.

How to Force YouTube Closed Captions to Appear on Your Videos [Creator's Tip #126]

How to Force YouTube Closed Captions to Appear on Your Videos [Creators Tip #126]

In this week's Creator's Tip, we show you how to force closed captions to appear on your YouTube videos. This can be very handy for a number of reasons, particularly when you want to used closed captions in different languages for international web pages.

Surprise! China Has Largest Number of Online Video Viewers in the World

Surprise! China Has Largest Number of Online Video Viewers in the World

China's online population is over 600 million people, and the online video viewing population is more than all of America at 450 million. That's expected to grow to 700 million in the next few years. Check out the info on the world's largest online video viewing audience, China.

The Top Video SEO Practices Used by Marketers in 2013 [Report]

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it's more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.

How To Translate Video Content For Your Global Market: 3 Great Tips

How To Translate Video Content For Your Global Market: 3 Great Tips

The world is getting smaller and a great marketing campaign can cross many borders. But how do you reach a potential audience with video content that's limited to a single language? We give you 3 great tips for translating video for a global market.

Professional YouTube Translation in 36 Languages Now Available

Professional YouTube Translation in 36 Languages Now Available

YouTube is teaming with professional services Gengo and Translated.net to bring strong foreign language translation capabilities to your videos. After you upload English captions, you'll have the ability to "Request Translation" in your Video Manager, and you can either invite friends to translate or go with the pros.

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

Online Video Viewing in Latin America is Evolving, Rápidamente!

Online Video Viewing in Latin America is Evolving, Rápidamente!

comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing ...

Translate Your Closed Captions into 300+ Languages with YouTube's New Translation Tool

Translate Your Closed Captions into 300+ Languages with YouTubes New Translation Tool

If you make videos that are universal, that is, not confined to English-speaking countries, it will do your videos a world of good to be able to provide a number of languages so that almost anyone in the world can enjoy them.  We've covered in-depth ...

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