Canada Articles

Canada (/ˈkænədə/) is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic to the Pacific and northward into the Arctic Ocean. Canada is the world’s second-largest country by total area, and its common border with the United States is the world’s longest land border.
The land that is now Canada has been inhabited for millennia by various Aboriginal peoples. Beginning in the...

Beyond Engagement: Harnessing the Power of B2B Video Marketing

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Does Canada have great B2B video examples? Of course they do. How about a series from Kinaxis starring Kevin Pollak and Ray Wise parodying corrupt ERP? And how about John St., who has come out with a few hilarious videos and hail from north of the border?

Video Advertising Continues To Break New Ground in Canada [Report]

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A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

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Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

4 Tips for Optimizing Your Online Video Ad Campaigns

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Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

A Non-Average Month of Personal Online Video Viewing - Chris Adds it Up

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I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot ...

Hulu Heads to Traditional TV with Kevin Smith's "Spoilers" Airing in Canada

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It's not the first time that a web series has jumped from IPTV to broadcast or cable, and I doubt it will be the last. The interesting thing in this deal, is that it's Hulu's original show. Other shows were more independent, like "Sanctuary" which ...

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada THRiVE launch

ING DIRECT Canada isn’t like a typical bank. For one thing, they have no branches – because their customers do everything by Internet or phone. Since entering the Canadian market 15 years ago, ING DIRECT has evolved from being a savings-centric bank to offering products such ...

12 New Multimedia Apps For The Updated Xbox 360 Dashboard

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I just got the big list of all new apps this week on the Xbox 360 dashboard. While YouTube might be one of the more interesting for many, I found the list to be both diverse in content (some aren't about video) and location. For ...

What Can Cat Video Advertising Do For Your Business? HeHe Catvertising

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Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves ...

Roku Expanding Beyond The US, Sets Streaming Sights On Foreign Shores

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Yes folks, Roku is expanding its availability outside of the US. If you're in the UK or Canada and looking for a streaming online video box, hold tight, Roku to the rescue! Roku announced that they expect their streaming players, which come in several varieties, ...

The Great Canadian Online Video Advertising Boom is Coming

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IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and ...

Netflix Wins Regulation Battle With Broadcasters In Canada

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Netflix has had quite the year, haven't they?  In the midst of all the controversy over the price hike and the splitting of their DVD and streaming services into two separate entities (and fees), they have also been expanding the amount of content they will ...

Canadians Not All That Keen On Online Video Ads

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We all know our neighbors to the north are a bit on the strange side, what with the strange bacon, interesting law enforcement uniforms and of course, the accent. But are they so different that their belief in online video advertising varies widely from us ...

Netflix Launches Streaming Service To Latin America, Mexico, & The Caribbean

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The push toward international customers in streaming online video continues. Last week we saw YouTube roll out its Movies service for streaming film rentals to Canada, and Hulu extended its service into Japan. And now Netflix is officially open for business in Mexico, Latin America, ...

YouTube Movies Expands, Now Streaming Films In Canada

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YouTube Movies has expanded to the Great White North...I wonder if they're offering films like Strange Brew and Canadian Bacon with John Candy? Nah, they probably want to put their best foot forward. And while I like Bob and Doug McKenzie, I just don't see ...

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