Canada

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged TSN 1 360x240

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.
Royal Bank of Canadas Innovative Video Ads Tap Into Your Emotions Canada RBC Royal Bank Mortgage video advertising 360x240

Royal Bank of Canada's Innovative Video Ads Tap Into Your Emotions

Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada's new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.
Pay TV VOD Easier to Use But OTT Still Dominates connected devices 360x240

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?
YouTube Gets Its Own Festival For The Big Screen buffer festival 360x240

YouTube Gets Its Own Festival For The Big Screen

Hot on the heels of the Toronto International Film Festival, YouTube creators get the chance to show off their own content in a big screen setting at the first ever Buffer Festival. To be held over three days this November, creators and fans will come together to share the best creative work YouTube has to offer.

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Does Canada have great B2B video examples? Of course they do. How about a series from Kinaxis starring Kevin Pollak and Ray Wise parodying corrupt ERP? And how about John St., who has come out with a few hilarious videos and hail from north of the border?
Video Advertising Continues To Break New Ground in Canada [Report] canada online video 353x240

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.