Canada Articles

Canada (/ˈkænədə/) is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic to the Pacific and northward into the Arctic Ocean. Canada is the world’s second-largest country by total area, and its common border with the United States is the world’s longest land border.
The land that is now Canada has been inhabited for millennia by various Aboriginal peoples. Beginning in the...

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.

Royal Bank of Canada’s Innovative Video Ads Tap Into Your Emotions

Royal Bank of Canadas Innovative Video Ads Tap Into Your Emotions

Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada’s new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith’s Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?

Netflix Q4 2013: 4K, Net Neutrality, Pre-roll Ads, Original Content

Netflix Q4 2013: 4K, Net Neutrality, Pre roll Ads, Original Content

Netflix Q4 2013 results are just in and the company discuss net neutrality, 4K streaming, pricing structures, and the probability of pre-roll ads. Find out what else CEO Reed Hastings and the Netflix crew had to say.

YouTube Gets Its Own Festival For The Big Screen

YouTube Gets Its Own Festival For The Big Screen

Hot on the heels of the Toronto International Film Festival, YouTube creators get the chance to show off their own content in a big screen setting at the first ever Buffer Festival. To be held over three days this November, creators and fans will come together to share the best creative work YouTube has to offer.

The Week In Video: Google Glass For Dogs And Netflix Emmys

The Week In Video: Google Glass For Dogs And Netflix Emmys

Always wanted to know how Netflix recommends just the right film or TV show for you? Or how Google Glass technology is being developed to help working dogs? Well read on because it’s the week in video from ReelSEO.

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Does Canada have great B2B video examples? Of course they do. How about a series from Kinaxis starring Kevin Pollak and Ray Wise parodying corrupt ERP? And how about John St., who has come out with a few hilarious videos and hail from north of the border?

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising …

4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing …

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