camera Articles

A camera is a device that records images that can be stored directly, transmitted to another location, or both. These images may be still photographs or moving images such as videos or movies. The term camera comes from the word camera obscura (Latin for “dark chamber”), an early mechanism for projecting images. The modern camera evolved from the camera obscura.
Cameras may work with the light of the visible spectrum or with other portions of the electromagnetic spectrum. A ...

The Basic Types of Interchangeable Lenses for Shooting Video [Reel Rebel #3]

The Basic Types of Interchangeable Lenses for Shooting Video [Reel Rebel #3]

On this week's "Reel Rebel", Stephen Schweickart of VScreen, gives us a quick rundown about the importance of, and basic differences between the various types of lenses you can use if you're knowledgeable enough to shoot video with a DSLR camera, or other video camera that …

How to Make a Video Lighting Rig for Under $100: Tutorial

How to Make a Video Lighting Rig for Under $100: Tutorial

Without light, there is no video. Or rather, with not enough light there is crappy, unprofessional video. So wherever you are, you need adequate light, sometimes, even outside, if the weather isn't fully cooperating. We found this great tutorial from IndyMogul that shows how you …

Mobile Video Tips: How to Shoot Video with a Camera Phone

Mobile Video Tips: How to Shoot Video with a Camera Phone

Sometimes we forget that mobile video can often be shot on our cell phones.  Luckily, Vimeo has us covered with some tips on how to make even that video production method look good. When you need a quick and dirty video and all you've got …

For The Camera Shy: You Don’t Need To Be On Camera To Make A Great Video

For The Camera Shy: You Dont Need To Be On Camera To Make A Great Video

There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn't really care about video (pretty much all target audiences are heavily involved in …

Someone At The London Mayor’s Office Is A Video Marketing Expert

Someone At The London Mayors Office Is A Video Marketing Expert

I praised the Ohio Department Of Transportation not too long ago for simply setting up a camera to film the bridge demolition they were going to execute anyway–find that video in our viral round up here. And maybe someone at the Mayor of London's office …

Small Business Video Marketing Strategies: Use What You’ve Got

Small Business Video Marketing Strategies: Use What Youve Got

In this week's viral video round up, I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of …

11 Tips For Planning A Green Screen Video Production

11 Tips For Planning A Green Screen Video Production

Previously, I wrote an article discussing the benefits of a green screen video production. However, once you have determined that green screen is the way to go – how do you plan for it? Well, do not underestimate the importance of Pre-Production when shooting green screen. It's easy …

“Look Around” With The Red Hot Chili Peppers Interactive Music Video

Look Around With The Red Hot Chili Peppers Interactive Music Video

I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video–creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can …

How To Make Online Video Work For Your Business

How To Make Online Video Work For Your Business

It's a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us …

Logitech Brings 1080p HD To Home Video Conferencing With New Webcam

Logitech Brings 1080p HD To Home Video Conferencing With New Webcam

Logitech is announcing today a new webcam that allows up to 1080p video conferencing when used in conjunction with the compatible software. The Logitech HD Pro Webcam C920 will also be able to do 15MP still images with one-touch uploads to social networks. "People are increasingly …

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