camera Articles

A camera is a device that records images that can be stored directly, transmitted to another location, or both. These images may be still photographs or moving images such as videos or movies. The term camera comes from the word camera obscura (Latin for “dark chamber”), an early mechanism for projecting images. The modern camera evolved from the camera obscura.
Cameras may work with the light of the visible spectrum or with other portions of the electromagnetic spectrum. A ...

Run and Gun Video Production Strategies for Video Marketing

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

The Week’s Best Viral Videos & Marketing Lessons – 11/19/2010

The Weeks Best Viral Videos & Marketing Lessons   11/19/2010

Every week I try to keep track of as many of the viral video hits that emerge as possible–I know, I know… it's a tough job, but someone's got to do it.  And while I do love watching online videos, there are reasons beyond entertainment …

Best Online Video Ad Campaign: T-Mobile’s Heathrow Airport Flash Mob

Best Online Video Ad Campaign: T Mobile’s Heathrow Airport Flash Mob

I've made no secret of my love of flash-mobs.  They rock.  While I haven't yet had the honor myself, I imagine it's rather exhilarating to be among the audience members when a seemingly spontaneous public performance breaks out.

The Week’s Best Viral Videos & What We Can Learn From Them – 10/29/10

The Week’s Best Viral Videos & What We Can Learn From Them – 10/29/10

It's time again for another recap of the week's best viral videos.  In addition to naming some of my favorites from the last seven days or so, we'll also try and dig a bit deeper to find a lesson—some nugget of inspiration or advice we …

Viral Video Lessons Round Up – iPhone Instruments, Lite Brite Art, and A Parachute Ride

Viral Video Lessons Round Up   iPhone Instruments, Lite Brite Art, and A Parachute Ride

Friday's here again, and that means it's time for another Viral Video Lessons Round Up.  What videos went viral this week?  What did they have going for them that was special and unique–what helped them stand out from the competition?  Read on for three examples …

Viral Video Lessons Round Up – Great Plays, Crude Jokes, and Another Creative Proposal

Viral Video Lessons Round Up   Great Plays, Crude Jokes, and Another Creative Proposal

It's Friday, which means I've got another batch of the week's most popular viral videos for you, just in case you had too busy a week to keep tabs on the viral marketplace.  We'll try to break each one down a bit to determine what …

Will Blackberry’s PlayBook Tablet Be What Video Fans Wanted The iPad To Be?

Will Blackberry’s PlayBook Tablet Be What Video Fans Wanted The iPad To Be?

Last January, shortly after Apple announced the iPad, I wrote an editorial about the device and its appeal—or lack thereof—to video creators and marketers.  As you might guess, I wasn't enthusiastic about it (though everyone always seems to forget that my thoughts were specifically geared …

Viral Video Lessons Round Up – Dogs, Dogs, and Other Animals

Viral Video Lessons Round Up   Dogs, Dogs, and Other Animals

Online video is changing all the time, as are the tastes of the online video-viewing public.  We're a fickle lot, quick to grow bored of trends and always on the lookout for something fresh.  However, some genres of viral video have stood the test of …

Russian Amateur’s Transformers Film Shows How YouTube is Leveling the Playing Field

Russian Amateurs Transformers Film Shows How YouTube is Leveling the Playing Field

I hate to be the guy who keeps referencing one particular recent post, but I'm going to reference TED-curator Chris Anderson's CNN article one more time.  His piece is all about how online video is pushing conventional boundaries due to the audience size and the …

The Sunday News Reel – The Week in Review 12-18 Sept. 2010

The Sunday News Reel   The Week in Review 12 18 Sept. 2010

We know, you're all busy and don't have time to catch everything that was important this week. So we are going to bring you a weekly news round up. Of course being ReelSEO we have to put a Reel in the title. I thought up …

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