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Online Video Increases TV & Cable Network Brand Engagement

Online Video Increases TV & Cable Network Brand Engagement

ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices.  Since they looked at online video a lot …

What Should HBO GO Cost Without A Cable Subscription? One Man Hopes HBO Makes It Happen; HBO Responds

What Should HBO GO Cost Without A Cable Subscription?  One Man Hopes HBO Makes It Happen; HBO Responds

Anyone who has experienced HBO GO knows that it's probably one of the most awesome applications on the planet.  Pretty much every HBO series ever made, every episode, and a ton of movies are all available on your laptop or smartphone…as long as you have …

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads …

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO …

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Online video and its providers have definitely made their presence known to the television industry, and we've seen several shows from YouTube and/or Revision3 get picked up by cable channels for TV distribution.  Now, cable channels without a clear online video presence are looking for …

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny.  You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment.  In the world of online video, it's not …

Google Laying Fiber Fast in Kansas City, Aiming for Two-Way Gigabit Bandwidth?

Google Laying Fiber Fast in Kansas City, Aiming for Two Way Gigabit Bandwidth?

Remember a while back I talked about the Google project down in Kansas City, or up if you're in the south I suppose? Well, after approval, Google moved the Android Army into action and started laying fiber at a furious pace. Now, they've got over …

DirecTV Finds Their Niche With Funny Anti-Cable Ads, And Charlie Sheen

DirecTV Finds Their Niche With Funny Anti Cable Ads, And Charlie Sheen

For a couple of months now, DirecTV has had a campaign poking fun at cable by presenting far-reaching and over-the-top scenarios where your life becomes a trash heap because you have cable.  For some of you, there is no difference between a satellite provider and …

Google Pay TV Project Aiming At Screen Convergence Or Cable Subscribers?

Google Pay TV Project Aiming At Screen Convergence Or Cable Subscribers?

The Hollywood Reporter have cited a source that says Google has made some regulatory filings that look like a pre-cursor to a pay TV system and would see Google filing for "cable TV franchise licenses" in Kansas City (both MO and KA). So the way …

What Does The Latest Nielsen Data Say About Cord Cutting?

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes …

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