cable Articles

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TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny.  You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment.  In the world of online video, it's not ...

Google Laying Fiber Fast in Kansas City, Aiming for Two-Way Gigabit Bandwidth?

Google Laying Fiber Fast in Kansas City, Aiming for Two Way Gigabit Bandwidth?

Remember a while back I talked about the Google project down in Kansas City, or up if you're in the south I suppose? Well, after approval, Google moved the Android Army into action and started laying fiber at a furious pace. Now, they've got over ...

DirecTV Finds Their Niche With Funny Anti-Cable Ads, And Charlie Sheen

DirecTV Finds Their Niche With Funny Anti Cable Ads, And Charlie Sheen

For a couple of months now, DirecTV has had a campaign poking fun at cable by presenting far-reaching and over-the-top scenarios where your life becomes a trash heap because you have cable.  For some of you, there is no difference between a satellite provider and ...

Google Pay TV Project Aiming At Screen Convergence Or Cable Subscribers?

Google Pay TV Project Aiming At Screen Convergence Or Cable Subscribers?

The Hollywood Reporter have cited a source that says Google has made some regulatory filings that look like a pre-cursor to a pay TV system and would see Google filing for "cable TV franchise licenses" in Kansas City (both MO and KA). So the way ...

What Does The Latest Nielsen Data Say About Cord Cutting?

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes ...

Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network's Bruce Seidel to Electus' unnamed new YouTube food channel, ...

Greed & The Crumbling Dream Of A Video Promised Land

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. ...

60 Hours Of Video Is Now Uploaded To YouTube Every Minute

60 Hours Of Video Is Now Uploaded To YouTube Every Minute

Alexei Oreskovic of Reuters reports that "roughly 60 hours of video is now uploaded to YouTube every minute.”  The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one ...

CES 2012 New Media Outlook: Connected TVs Everywhere

CES 2012 New Media Outlook: Connected TVs Everywhere

The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new partnerships for connected TVs, as these smart sets accounted for 52 million sets sold last year. Now, ...

Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Cord cutting is dead some say. Others think it a passing fad and that there's no staying power. Yet in the annual State of the Media Democracy report, Deloitte reports that some 20% of consumers have or are thinking about it. With the upswell of ...

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