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Video Advertising Predictions For 2014

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That’s around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.

Comcast Want to Further Monetize VOD Content with Even More Ads

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they’re starting to dream up new ways to monetize content via more video advertising.

Cord-Cutting Has Hard Statistics Backing It Up Now

Cord Cutting Has Hard Statistics Backing It Up Now

There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I’m sure there’s some panic.

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were …

The New Digital Video Landscape – Streamed Netflix as a Cable Service?

The New Digital Video Landscape   Streamed Netflix as a Cable Service?

Netflix and Cablevision announced a deal at CES this week that could have far-reaching repercussions for online video giants. Basically, Cablevision has signed on with Netflix's Open Connect program and that could mark a drastic change in the relationship between MSO's and the streaming video …

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Adap.tv put out their latest State of the Video Industry 2012 survey for Q4 and there's some interesting things that have changed. Remember, just last year, when it was TV vs. Online Video for all the ad dollars? Well, that's not the case any longer and …

Time Warner Says Streaming Video Services are Stabilizing Their Industry

Time Warner Says Streaming Video Services are Stabilizing Their Industry

Time Warner has been one of the more forward-thinking companies in the cable TV space as far as I'm concerned, at least when talking about streaming video. Now, in a recent financial meeting, the CEO, Jeff Bewkes, seems to have completely embraced streaming video.

The Future of Cable TV: Two Sides of the Debate [Reel Web #52]

The Future of Cable TV: Two Sides of the Debate [Reel Web #52]

On today's Reel Web, Jason Urgo of SocialBlade and David Stroz from Sonic Orb Studios answers some questions about audience retention over the number of actual views you get on YouTube, benefits to using YouTube to recruit applicants for your company's open job positions, general video …

Online Video Weekly News Round Up – Storm the Bastille Edition

Online Video Weekly News Round Up   Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with …

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