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The Week's Best Viral Videos & Marketing Lessons - Unique Perspectives

The Weeks Best Viral Videos & Marketing Lessons   Unique Perspectives

The content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about. This week... I had over 60. So ...

YouTube Will Fund Their Own Original Content Channels With $100 Million

YouTube Will Fund Their Own Original Content Channels With $100 Million

According to the Wall Street Journal, YouTube is in the midst of a major overhaul that is aimed at positioning the site as a leading content provider for the Internet television age. The company will dramatically alter their home page to feature professional content--and will ...

Agencies & Marketers Push for Multi-Platform Video Ad Deals

Agencies & Marketers Push for Multi Platform Video Ad Deals

The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks' plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, ...

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Cable has an iPad app. Through that app you are able to stream channels that you would have in your cable package if you were one of their 15 million subscribers. However, they took some flak from major studios when they did that ...

Why Netflix is the Solution to Streaming Television Content and How They Might Do it

Why Netflix is the Solution to Streaming Television Content and How They Might Do it

Showtime and Netflix have cut a new deal that will see currently running shows like Dexter and Californication taken off of Netflix come summer. But what Showtime taketh away, they also giveth. The new deal penned between the two companies gives Netflix license on all ...

Netflix Buys TV Series Rights, Jumps Into Content Creation Game

Netflix Buys TV Series Rights, Jumps Into Content Creation Game

Netflix has been doing pretty well for itself. They helped put brick-and-mortar video store chains into bankruptcy, and are the leading provider of paid TV and movie rentals--digital and physical. In the last year and a half, they've reportedly lowered their own costs to stream ...

Time Warner Cable's New iPad App Sounds Incredibly Dumb

Time Warner Cables New iPad App Sounds Incredibly Dumb

The cable companies & broadcasters are doing everything they can to resist change and save the existing business model. Even as consumers clamor for a la carte options and more online capabilities, the cable companies keep distorting that vision. The latest move comes from Time Warner ...

More TV [Content] Viewed on Computers Than on TV [Devices]

More TV [Content] Viewed on Computers Than on TV [Devices]

Wow, recent research from Price WaterHouse Cooper (Sterling, Draper...oh wait) states that people now watch more TV content on their computer than they do on their televisions. The cite that there is a 5-10% margin of error (thank you for the transparency) on the study ...

DirecTV Heads into Streaming Internet Video, Broadband, LTE

DirecTV Heads into Streaming Internet Video, Broadband, LTE

It seems that DirecTV sees the end of satellite and the continuation of more terrestrial operations. Or they are just trying to expand their offerings. Expanding into a subscription-based premium movie service would put them in direcT competition with Netflix and several other studios who ...

YouTube Getting Into The Live Sports Streaming Game

YouTube Getting Into The Live Sports Streaming Game

YouTube is actively pursuing deals with professional sporting leagues around the world in a bid to bring more live streaming sporting events to the video site. A Bloomberg report yesterday claims Google is in talks with "most sports leagues," including the NBA, the NHL, and ...

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