cable Articles

A cable is most often two or more wires running side by side and bonded, twisted or braided together to form a single assembly, but can also refer to a heavy strong rope. In mechanics cables, otherwise known as wire ropes, are used for lifting, hauling and towing or conveying force through tension. In electrical engineering cables are used to carry electric currents. An optical cable contains one or more optical fibers in a protective jacket that supports the fibers.
Electric cables dis...

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ...

The New Digital Video Landscape - Streamed Netflix as a Cable Service?

Netflix and Cablevision announced a deal at CES this week that could have far-reaching repercussions for online video giants. Basically, Cablevision has signed on with Netflix's Open Connect program and that could mark a drastic change in the relationship between MSO's and the streaming video ...

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Adap.tv put out their latest State of the Video Industry 2012 survey for Q4 and there's some interesting things that have changed. Remember, just last year, when it was TV vs. Online Video for all the ad dollars? Well, that's not the case any longer and ...

Time Warner Says Streaming Video Services are Stabilizing Their Industry

Time Warner has been one of the more forward-thinking companies in the cable TV space as far as I'm concerned, at least when talking about streaming video. Now, in a recent financial meeting, the CEO, Jeff Bewkes, seems to have completely embraced streaming video.

The Future of Cable TV: Two Sides of the Debate [Reel Web #52]

On today's Reel Web, Jason Urgo of SocialBlade and David Stroz from Sonic Orb Studios answers some questions about audience retention over the number of actual views you get on YouTube, benefits to using YouTube to recruit applicants for your company's open job positions, general video ...

Online Video Weekly News Round Up - Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with ...

Could Online Video Viewers Benefit From TV's Carriage Fee Wars?

Did you know there's a carriage fee war going on? DirecTV dropped all of Viacom's channels and had a banner running on July 11th stating that Viacom wanted consumers to pay $1B more in fees to keep the channels. Viacom for their part said that ...

Online Video Increases TV & Cable Network Brand Engagement

ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices.  Since they looked at online video a lot ...

What Should HBO GO Cost Without A Cable Subscription? One Man Hopes HBO Makes It Happen; HBO Responds

Anyone who has experienced HBO GO knows that it's probably one of the most awesome applications on the planet.  Pretty much every HBO series ever made, every episode, and a ton of movies are all available on your laptop or smartphone...as long as you have ...

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO ...

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Online video and its providers have definitely made their presence known to the television industry, and we've seen several shows from YouTube and/or Revision3 get picked up by cable channels for TV distribution.  Now, cable channels without a clear online video presence are looking for ...

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny.  You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment.  In the world of online video, it's not ...

Google Laying Fiber Fast in Kansas City, Aiming for Two-Way Gigabit Bandwidth?

Remember a while back I talked about the Google project down in Kansas City, or up if you're in the south I suppose? Well, after approval, Google moved the Android Army into action and started laying fiber at a furious pace. Now, they've got over ...

DirecTV Finds Their Niche With Funny Anti-Cable Ads, And Charlie Sheen

For a couple of months now, DirecTV has had a campaign poking fun at cable by presenting far-reaching and over-the-top scenarios where your life becomes a trash heap because you have cable.  For some of you, there is no difference between a satellite provider and ...