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Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital was once prophesied to be the death of TV with all ad dollars pouring out of TV and into online video. It was video killed the radio star all over again, except, it hasn't. In fact, there's now a major synergy between TV content and digital video content which we have an inside glimpse into now thanks to Think with Google.

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?

Comedy Central Is Not Fooling Around With Launch Of New Streaming App

Comedy Central Is Not Fooling Around With Launch Of New Streaming App

Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.

In-stream Online Video Ad CPM Higher than Cable Prime Time?

In stream Online Video Ad CPM Higher than Cable Prime Time?

We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.

Online News Video Reaching Saturation Point? [Report]

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news? If you're a Millennial you may very well be. If you're trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article... read on!

Apple, Comcast in Congestion Free Bandwidth Delivery Talks

Apple, Comcast in Congestion Free Bandwidth Delivery Talks

Rumors abound that Apple is in talks with Comcast to structure a deal that could mean Comcast customers get priority treatment when it comes to receiving Apple TV content. What does this mean for Net Neutrality if the agreement goes ahead?

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

Ad Viewing on Long Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

Where are Millennials Watching Video Content? Not on TV. [REPORT]

Where are Millennials Watching Video Content? Not on TV. [REPORT]

If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.

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