GoDaddy are already gearing up for the 2014 Super Bowl by announcing they will take a more subtle approach to next year’s half time ad push. No more scantily clad models say the company as that’s diluting their message. This and other news from the day in video.
Google have promised that more people will be able to get their hands on Google Glass, as long as they can get someone with a pair to invite them. This and other news from the world of online video, cable and marketing.
Welcome to the day in online video when YouTube announced their own streaming music service to rival Spotify, Vine finally added some much needed editing features, and the ad agency behind Walmart and Coca Cola invested millions into YouTube advertising.
Maker Studios, the second biggest MCN in the States in terms of unique views, are planning to restructure their partner content into four main categories. They hope this new cable TV like model will benefit both creators, viewers and advertisers.
A busy week as usual in online video as Vimeo, Hulu and Vine appoint bug hitters to further develop their video features, Netflix looks towards cable set top integration, Machinima is on its way to the Xbox One and internet connected video devices take over the world.
Netflix have confirmed that 4 billion hours worth of streaming video on demand has been watched in the past three months by their subscribers. This puts them ahead of any cable network in terms of viewing figures but they still have a long way to go to catch up with traditional TV viewing.
There’s been a lot of news about this week and we catch up with some of the stories that we didn’t cover in depth. We love the look of the new Roku 3 and it’s on our shopping list for next month. We also catch up on the fascinating story of steaming media which is a big grown up 8 years old this year.
Time Warner has been one of the more forward-thinking companies in the cable TV space as far as I'm concerned, at least when talking about streaming video. Now, in a recent financial meeting, the CEO, Jeff Bewkes, seems to have completely embraced streaming video.
On today's Reel Web, Jason Urgo of SocialBlade and David Stroz from Sonic Orb Studios answers some questions about audience retention over the number of actual views you get on YouTube, benefits to using YouTube to recruit applicants for your company's open job positions, general video …
Twitter Considers Original Web Series, YouTube Redesigns Homepage, 2012 Streaming Olympics, & More [Reel Web #50]
This week's Reel Web covers a ton of information from YouTube's home page redesign, new analytic tools and b-roll videos from YouTube videos, to the ongoing debate between short form content and long form content, how you can watch the Olympics without cable and more. Twitter to Provide Original Content …