cable TV Articles

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Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend… TV is losing ground to digital video advertising. But is the money coming directly from the former’s budget and into the latter’s?

In-stream Online Video Ad CPM Higher than Cable Prime Time?

In stream Online Video Ad CPM Higher than Cable Prime Time?

We now have an idea of the video ad CPM pecking order… but we’re not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December… Want the specifics? Then you need to read on Reel Believers! You may just be amazed.

An In-Depth Look At OTT And Live TV For 2014

An In Depth Look At OTT And Live TV For 2014

2013 was a huge year for OTT (Over The Top) devices and content providers, but that’s nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.

4K Streaming Video – The Future Bandwidth Monster?

4K Streaming Video   The Future Bandwidth Monster?

Netflix and Amazon are rolling out 4K content and tech companies like Sony and Samsung are releasing 4K ready TVs but what is 4K? Do we really need it and what does it mean for online and streaming video?

Maker Studios Turn To Cable Model To Expand Online Empire

Maker Studios Turn To Cable Model To Expand Online Empire

Maker Studios, the second biggest MCN in the States in terms of unique views, are planning to restructure their partner content into four main categories. They hope this new cable TV like model will benefit both creators, viewers and advertisers.

Of Course Netflix Has More Viewers Than Cable TV

Of Course Netflix Has More Viewers Than Cable TV

Netflix have confirmed that 4 billion hours worth of streaming video on demand has been watched in the past three months by their subscribers. This puts them ahead of any cable network in terms of viewing figures but they still have a long way to go to catch up with traditional TV viewing.

Time Warner Says Streaming Video Services are Stabilizing Their Industry

Time Warner Says Streaming Video Services are Stabilizing Their Industry

Time Warner has been one of the more forward-thinking companies in the cable TV space as far as I'm concerned, at least when talking about streaming video. Now, in a recent financial meeting, the CEO, Jeff Bewkes, seems to have completely embraced streaming video.

The Future of Cable TV: Two Sides of the Debate [Reel Web #52]

On today's Reel Web, Jason Urgo of SocialBlade and David Stroz from Sonic Orb Studios answers some questions about audience retention over the number of actual views you get on YouTube, benefits to using YouTube to recruit applicants for your company's open job positions, general video …

Twitter Considers Original Web Series, YouTube Redesigns Homepage, 2012 Streaming Olympics, & More [Reel Web #50]

Twitter Considers Original Web Series, YouTube Redesigns Homepage, 2012 Streaming Olympics, & More [Reel Web #50]

This week's Reel Web covers a ton of information from YouTube's home page redesign, new analytic tools and b-roll videos from YouTube videos, to the ongoing debate between short form content and long form content, how you can watch the Olympics without cable and more. Twitter to Provide Original Content …

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Online video and its providers have definitely made their presence known to the television industry, and we've seen several shows from YouTube and/or Revision3 get picked up by cable channels for TV distribution.  Now, cable channels without a clear online video presence are looking for …

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