The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend… TV is losing ground to digital video advertising. But is the money coming directly from the former’s budget and into the latter’s?
We now have an idea of the video ad CPM pecking order… but we’re not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December… Want the specifics? Then you need to read on Reel Believers! You may just be amazed.
2013 was a huge year for OTT (Over The Top) devices and content providers, but that’s nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
Netflix and Amazon are rolling out 4K content and tech companies like Sony and Samsung are releasing 4K ready TVs but what is 4K? Do we really need it and what does it mean for online and streaming video?
The Simpsons are coming to cable in a deal worth $750 Million, Alpha House goes live on Amazon and CBS is going to stream the JFK assassination in real time on the 50th anniversary of his death. All this and more from ReelSEO’s daily news round up.
Google are allowing direct applications for Google Glass at last, although there’s no guarantee you’ll get one and YouTube appears to have won the copyright infringement battle against the UK Premier League and the French Tennis Federation which has been going on since 2007. These and other stories of the day from ReelSEO.
Amazon Studios have two major original content shows coming out this month but they are not going down the Netflix route of uploading every episode at once. As an audience, we may love binge-watching but the company says that’s not helpful for them. This and other news from ReelSEO.
Netflix and Disney are climbing into bed over a new Marvel series of superhero adventures that the streaming video site is going to carry from 2015. It’s a major commitment for both companies. This and other news of the day from ReelSEO.
Netflix escape a $10 Million payout as they win a lawsuit against a filmmaker who sued when they refused to carry his movie, Samsung may be creating a Google Glass rival and GetGlue gets snapped up by video discovery start up i.TV. This and other news of the day from ReelSEO.
Only 9 of the 70 ads that Will Ferrell’s alter ego Ron Burgundy has made for Dodge have been released, but sales of the SUV are already up by 59% since the online campaign launched in early October. This and other news from ReelSEO.