cable television Articles

...

In-stream Online Video Ad CPM Higher than Cable Prime Time?

In stream Online Video Ad CPM Higher than Cable Prime Time?

We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.

What Does The Latest Nielsen Data Say About Cord Cutting?

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes ...

Starz After Netflix To Become TV Everywhere Option

Starz After Netflix To Become TV Everywhere Option

As we all know by now, Starz and Netflix fell out and contract negotiations halted without a deal. Now, we know why as Starz has announced that they are working on their own TV everywhere authenticated product that will stream their content to any connected ...

The Weekly Online Video News Round Up - The Future Of Online Video Edition

The Weekly Online Video News Round Up   The Future Of Online Video Edition

There's a lot of speculation on the future of online video in this week's round up, on everything from cable to Hollywood to advertising to TV. We also recap all the rest of the week's biggest stories in the world of online video, including news ...

New Era Video Ads Succeed By Taking Yankees-Red Sox Rivalry Seriously

New Era Video Ads Succeed By Taking Yankees Red Sox Rivalry Seriously

Tonight, I'll be watching the baseball game between the New York Yankees and Boston Red Sox on NESN.  And I can't wait to see 30 Rock's Alec Baldwin and The Office's John Krasinski in their fifth in a series of New Era commercials demonstrating the ...

The Week's Best Viral Videos & Marketing Lessons - Unique Perspectives

The Weeks Best Viral Videos & Marketing Lessons   Unique Perspectives

The content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about. This week... I had over 60. So ...

Time Warner Cable's New iPad App Sounds Incredibly Dumb

Time Warner Cables New iPad App Sounds Incredibly Dumb

The cable companies & broadcasters are doing everything they can to resist change and save the existing business model. Even as consumers clamor for a la carte options and more online capabilities, the cable companies keep distorting that vision. The latest move comes from Time Warner ...

Reel Cord-Cutting News: Netflix, Boxee, Hulu Gets Criterion & Miramax Goes Global

Reel Cord Cutting News: Netflix, Boxee, Hulu Gets Criterion & Miramax Goes Global

I generally do a weekend news round up. But within the last 12 hours I saw some cool stuff that all piled up together and was related so, here's a set of news Reel Quick. It has to do with Netflix and competition, Boxee and ...

Open Letter to Broadcast Dinosaurs Bent on Self-Destruction

Open Letter to Broadcast Dinosaurs Bent on Self Destruction

There are all sorts of cool new ways to watch what you want, when you want and where you want, in regards to video entertainment. No matter if it's on your mobile, a tablet or your Super-sized TV screen at home. If it's online, it's ...

Comcast Gets into Video Streaming Apps, Flaunts FCC Restrictions?

Comcast Gets into Video Streaming Apps, Flaunts FCC Restrictions?

Yes, it was inevitable, another giant of broadcasting has created another app and tossed it into the ring to vie for online video viewer attention further diluting the market, further splitting our attention and further cluttering your iOS device home screens. I smell a conspiracy ...

Page 1 of 212
↑ Top