C-level Articles

C-level (also C-Suite, colloquially) is an adjective used in a variety of industries to refer to “chief” or highest-level executives. The term arises from an urge to group together the alphabet soup of acronyms (CEO, CFO, COO, etc.) found in the upper echelons of the corporate world.

C-level positions are:

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.

Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 ...

More Senior Executives Are Using & Sharing Online Video Says Forbes

In June of last year, Forbes Insights partnered with Google to conduct a study on how C-Level Executives were using video for business purposes.  The results, which we wrote about at the time, showed that their use of video was on the rise, particularly with ...

C-level Executive Conversations: The Filter - Entertainment, Optimized

This is the first in a series of conversations ReelSEO will have with C-level officers of emerging companies in the rapidly expanding digital video arena.  We'll want to know what makes these leaders tick, what makes their business models special, what keeps them up at ...