business video Articles

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The Latest Trend In Online Video: F#%& Vulgarity Going Viral

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

If you're having trouble settling on a topic, theme, or genre for your next viral video masterpiece… consider getting vulgar.  Seriously… it's all the rage.  Everyone's doing it.  In just the past week we've seen two of the biggest viral hits of the entire year …

How To Add Videos To Your Google Places Local Business Listing

How To Add Videos To Your Google Places Local Business Listing

A few weeks ago I wrote about some odd Google search results being spotted in the wild, which seemed to place even more of a premium on local results pulled from Google Places information.  And I took the opportunity to remind you that you can …

Common Sense Video Lessons for Businesses Courtesy of The NFL

Common Sense Video Lessons for Businesses Courtesy of The NFL

Sometimes the little guy can learn a lot by simply observing the bigger guy.  That's actually the fundamental logic behind my weekly Viral Video Round Up series, which attempts to find lessons in viral smash hits for the small business video marketer to think about.  …

April 2010 Online Video Advertising Insights – Scanscout

ScanScout's new monthly report returns with some expanded coverage this time round including top categories, peak viewing hours and a whole lot more.

HOW TO: Create A Call To Action In Small Business Video

HOW TO: Create A Call To Action In Small Business Video

One of the topics of discussion in my last post, 5 Ways Small Businesses Can Succeed on YouTube, was the importance and challenge of creating a call to action (CTA) in your video that engages customers and stands out from the other CTAs in the …

The Three Types of Online Video for Business

The Three Types of Online Video for Business

So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?

Right of Publicity With Online Video – Questions Answered!

Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!

Video Heatmaps, A Breakthrough for Sales Teams?

Grant Crowell of ReelSEO reviews Wistia’s Video Heatmaps feature for their web-based video marketing, sales, and collaboration application.

C-Level Execs Turn To Web Video for Business Information

Forbes Insights, in association with Google, announced the release of a new study today called, "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information."  The study is of 354 C-level and top executives at major US companies with annual sales in excess of …

Video Contests for Small Businesses: Intuit’s SMB Video Throwdown

Recently an old friend of my from my college days contacted me about a video contest his son and daughter in-law were finalists in, and he asked me if I would vote for their videos on the site. Turns out the contest was hosted by intuit, …

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