business video Articles

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Can Videos That Suck, Work As A YouTube Marketing Strategy?

Can Videos That Suck, Work As A YouTube Marketing Strategy?

Can you be commercially successful over time by regularly producing videos that suck, either intentionally or otherwise? Well, Fred and Sharon Spencer of "Who Needs a Movie?" fame proved that it can at least get you to be YouTube, B-List caliber celebrities. Learn about their …

Your Business Video Sucks, An eBook Video Marketing Disaster

Your Business Video Sucks, An eBook Video Marketing Disaster

Welcome to my revised-titled series, Your Business Video Sucks! This week, I review a web video from a well-known professional copywriter, used as a promotion for his eBook on web video tips for business. Watch it and read my review on why I think the …

Web Videos That Suck for Business and How to Fix Them

Web Videos That Suck for Business and How to Fix Them

Welcome to Web Videos that Suck for Business where I highlight a few web videos created for businesses and/or professionals organizations that I consider to be just plain sucky.  I also dive into why I think they suck and discuss what we can learn from them in …

How To Promote your Business With Holiday Video E-Cards

How To Promote your Business With Holiday Video E Cards

Compare these holiday video greeting cards and learn how you can use holiday video ecards and video greetings to promote your business.

5 Reasons Why Viewers Might Abandon Your Video

5 Reasons Why Viewers Might Abandon Your Video

Finding an audience for your online videos can be difficult enough — the last thing you want is for the few that find it to click away shortly after the video begins.  To understand why we may prematurely leave your video, it's important to critically …

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

If you're having trouble settling on a topic, theme, or genre for your next viral video masterpiece… consider getting vulgar.  Seriously… it's all the rage.  Everyone's doing it.  In just the past week we've seen two of the biggest viral hits of the entire year …

How To Add Videos To Your Google Places Local Business Listing

How To Add Videos To Your Google Places Local Business Listing

A few weeks ago I wrote about some odd Google search results being spotted in the wild, which seemed to place even more of a premium on local results pulled from Google Places information.  And I took the opportunity to remind you that you can …

Common Sense Video Lessons for Businesses Courtesy of The NFL

Common Sense Video Lessons for Businesses Courtesy of The NFL

Sometimes the little guy can learn a lot by simply observing the bigger guy.  That's actually the fundamental logic behind my weekly Viral Video Round Up series, which attempts to find lessons in viral smash hits for the small business video marketer to think about.  …

April 2010 Online Video Advertising Insights – Scanscout

ScanScout's new monthly report returns with some expanded coverage this time round including top categories, peak viewing hours and a whole lot more.

HOW TO: Create A Call To Action In Small Business Video

HOW TO: Create A Call To Action In Small Business Video

One of the topics of discussion in my last post, 5 Ways Small Businesses Can Succeed on YouTube, was the importance and challenge of creating a call to action (CTA) in your video that engages customers and stands out from the other CTAs in the …

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