business video Articles

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10 Tips for Producing Successful Live Events and Webcasts

10 Tips for Producing Successful Live Events and Webcasts

Over the last twenty years of producing live events and webcasts, I've learned a lot about how things can go right and wrong, and from good to bad, and from bad to worse. Most problems stem from the things that have fallen through the cracks. …

Tips and Best Practices For Shooting Your Business Video – The YouTube Advertiser Playbook: Part 2

Tips and Best Practices For Shooting Your Business Video   The YouTube Advertiser Playbook: Part 2

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook.  In that section, the Playbook details the importance of planning for your video before a shoot.  Now that you have a plan, it's time to shoot.  The way this section of …

I’ve Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Ive Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph.  According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of …

A Viral Video Genius’ Process for Creative Video Marketing Ideas [Producer Tip #32]

A Viral Video Genius Process for Creative Video Marketing Ideas [Producer Tip #32]

This week, we have another tip from our friend and "viral video genius," Kevin "Nalts" Nalty who has many years of video marketing experience.  We asked him to share with us a bit of what the creative process looks like for him and what process marketers can follow …

Small Business Video Marketing Strategies: Use What You’ve Got

Small Business Video Marketing Strategies: Use What Youve Got

In this week's viral video round up, I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of …

Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both …

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

I think I'm going to write an e-book… call it "Drop Out Of College & Learn Video." I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we've been friends for more than …

The Absolute Worst Business Videos Of 2011 – The Sucky Video Award Winners

The Absolute Worst Business Videos Of 2011   The Sucky Video Award Winners

In the spirit of good-natured ribbing and constructive criticism, we asked you to help us find the very worst business videos of 2011 for our first-ever Sucky Video Awards (The Suckies). And you responded with some fantastic examples of video marketing gone wrong. Our panel …

The Weekly Online Video News Round Up – The Sucky Edition

The Weekly Online Video News Round Up   The Sucky Edition

Well, YouTube can't redesign every week, and they did that last week… so this week's online video news cycle belonged to some of the other players for once. We had several bits of rumor and speculation on the future of Netflix, Google Plus' beefed up …

The Sucky Video Awards: Help Us Find The Worst Web Videos of 2011 & WIN

The Sucky Video Awards: Help Us Find The Worst Web Videos of 2011 & WIN

We spend so much time praising those great examples of quality branded video that it's easy to forget how much bad video is out there. Seriously… some of it really sucks. It's probably part of why author Steve Stockman decided to write "How To Shoot …

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