business video Articles

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57% Of Online Consumers Have Confidence In Product Videos [Report]

57% Of Online Consumers Have Confidence In Product Videos [Report]

Product videos can have a huge impact on consumers who are looking for more information before they buy. A new report shows how the shopper uses online video content and how the growth of smartphones and tablets is influencing their viewing habits.

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content.  As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...

What B2B Videos Can Learn from What Goes Viral

What B2B Videos Can Learn from What Goes Viral

First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable. They achieve their effect by ...

How to Turn Your Creative Passion for Video into a Profitable Business [Creator's Tip #67]

How to Turn Your Creative Passion for Video into a Profitable Business [Creators Tip #67]

If you're a video creator and you would like to start making a living from your creativity through your own business, there are ways you can transition into becoming a creative entrepreneur in the video business. For many creative types, business operations like forecasting, inventory, and ...

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco & ReelSEO

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco & ReelSEO

Most of us who work in the digital space know that YouTube isn't just cat videos and horrible pop songs that make it big.  It's also a business tool, and there's nothing quite like video to show to a potential client what kind of work ...

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada isn’t like a typical bank. For one thing, they have no branches – because their customers do everything by Internet or phone. Since entering the Canadian market 15 years ago, ING DIRECT has evolved from being a savings-centric bank to offering products such ...

How to Optimize Metadata for Your YouTube Business Video Ad - The YouTube Advertiser Playbook: Part 4

How to Optimize Metadata for Your YouTube Business Video Ad   The YouTube Advertiser Playbook: Part 4

The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production.  In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement.  Much of this is covered in the YouTube Creator Playbook as ...

Why Your Business Should be Vlogging and How to Get Started

Why Your Business Should be Vlogging and How to Get Started

Vlogging is an avenue that more and more business owners are exploring – but why, and what are the benefits? And, who is vlogging with an impact right now? With YouTube surpassing Yahoo! as the second largest search engine, and millions of people increasingly watching ...

10 Tips for Producing Successful Live Events and Webcasts

10 Tips for Producing Successful Live Events and Webcasts

Over the last twenty years of producing live events and webcasts, I've learned a lot about how things can go right and wrong, and from good to bad, and from bad to worse. Most problems stem from the things that have fallen through the cracks. ...

Tips and Best Practices For Shooting Your Business Video - The YouTube Advertiser Playbook: Part 2

Tips and Best Practices For Shooting Your Business Video   The YouTube Advertiser Playbook: Part 2

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook.  In that section, the Playbook details the importance of planning for your video before a shoot.  Now that you have a plan, it's time to shoot.  The way this section of ...

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