business video Articles

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video." I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we've been friends for more than ...

The Absolute Worst Business Videos Of 2011 - The Sucky Video Award Winners

In the spirit of good-natured ribbing and constructive criticism, we asked you to help us find the very worst business videos of 2011 for our first-ever Sucky Video Awards (The Suckies). And you responded with some fantastic examples of video marketing gone wrong. Our panel ...

The Weekly Online Video News Round Up - The Sucky Edition

Well, YouTube can't redesign every week, and they did that last week... so this week's online video news cycle belonged to some of the other players for once. We had several bits of rumor and speculation on the future of Netflix, Google Plus' beefed up ...

The Sucky Video Awards: Help Us Find The Worst Web Videos of 2011 & WIN

We spend so much time praising those great examples of quality branded video that it's easy to forget how much bad video is out there. Seriously... some of it really sucks. It's probably part of why author Steve Stockman decided to write "How To Shoot ...

How to Do Business Video Faster & Stay Safe In The NOW Revolution With Jay Baer

I interviewed social media strategist and author of "The NOW Revolution," Jay Baer, who was one of the featured presenters at the recent Blogworld New Media Expo in Los Angeles. In this video interview I asked Jay how he recommended companies handle the growing expectation ...

Google & American Express Encourage Small Businesses Video with ‘My Business Story’

Google and American Express have join forces to launch a new program called, "My Business Story".  It encourages small businesses to tell their stories through video before the second annual "Small Business Saturday," which is November 26, 2011.  Small Business Saturday is a day set aside ...

Musings On YouTube, Cat Videos, & Lazy Journalism

Maybe it's time we let YouTube grow up. Maybe instead of constantly referencing YouTube as a site for "cat videos," even when reporting on the advertising side of the site, we should start giving them their due for what they really are: a behemoth of ...

How To Shoot A Video Interview That Doesn’t Suck: 10 Tips You Can't Ignore

Interviews are a staple of business video, but there's nothing duller than stilted answers to predictable questions from someone very unhappy to be on camera. Since boring videos get turned off with a click of the mouse in about 10 seconds, your best route to great ...

Tips for Business Videos: How to Shoot Business Video that Doesn't Suck

It's been said that Great Content is the best SEO. When it comes to business videos there's another way to say it: "Entertain or Die."  It seems like only yesterday that streaming video was new. People would watch anything. Now "Wow! I can watch video ...

The Weekly Online Video News Round Up

Every week, we try to cover the most interesting, most important, and most newsworthy stories in the world of online video. But there are limitations to our abilities; we are only human after all. So naturally, we don't have the time or resources to cover ...

The Pros and Cons of YouTube Video for Your Website

YouTube is most popular free technology platform and user-generated content site for hosting, sharing, and marketing video today. But is YouTube the right solution for a company's website video? Let's weigh the pros and cons based on the needs of companies serious about having a ...

Enterprise Business Video Adoption Trends and Hurdles

For more than five decades, video has been established as an entertainment medium, a lean-back living room experience. Using it as a critical tool in an enterprise business environment is poorly understood, said Steve Vonder Haar, Research Director of Interactive Media Strategies as he launched ...

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the ...

The Weekly Online Video News Reel: The Lethargic Edition

I have to admit that I'm tired. Sure, we all get tired, even superheroes. So let's make this short and sweet, yet still super, right?! Sometimes there just aren't enough of us to go round here at ReelSEO and things slip through the cracks. Today ...

Can Videos That Suck, Work As A YouTube Marketing Strategy?

Can you be commercially successful over time by regularly producing videos that suck, either intentionally or otherwise? Well, Fred and Sharon Spencer of "Who Needs a Movie?" fame proved that it can at least get you to be YouTube, B-List caliber celebrities. Learn about their ...