A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.
Most corporate videos are pretty good, some are great enough to go viral and some miss the mark by such a margin that it’s a wonder that the creative team behind them don’t have nightmares for the rest of their lives. We bring you 6 of the scariest business videos of all time, the ones that should never have seen the light of day.
Brands or marketers who dismiss video as part of their campaign strategy are missing out on a huge opportunity to reach others in the Business to Business space. We take a look at some of the common myths surrounding B2B video and why brands need to reconsider.
YouTube is a fantastic resource for those looking for business advice, support and ideas but it’s not always easy to find the best videos for your specific needs. We take you through our pick of the ten business Channels.
Bite sized videos are no longer the domain of amateurs. With the unprecedented success of Vine and Instagram video, brands are turning to short form content to increase visibility. We take a look at some of the best examples.
Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.
An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator’s Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.
Welcome to our weekly round of online video news from around the web. Out of the blue, YouTube decided to retire video responses which took many by surprise but that’s YouTube for you. Elsewhere, The Fine Bros passed 1 Billion Views and Skype announced that they are working on holographic video technology.
As ever, it’s been a news packed week in the world of video. There’s the first crowdsourced full length Vine movie in the works, the NFL Sunday Ticket might just be coming to YouTube in 2014 and Kevin Spacey thinks the television industry should raise its game to compete with VOD content.
It’s Sunday so that can only mean one thing – yes it’s the weekly news round up from ReelSEO. This week, we see how online video has made a big difference to Juicy Couture sales, but perhaps not so much for KMart and how YouTube are celebrating Pride Month.