Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.
An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.
Welcome to our weekly round of online video news from around the web. Out of the blue, YouTube decided to retire video responses which took many by surprise but that's YouTube for you. Elsewhere, The Fine Bros passed 1 Billion Views and Skype announced that they are working on holographic video technology.
As ever, it's been a news packed week in the world of video. There's the first crowdsourced full length Vine movie in the works, the NFL Sunday Ticket might just be coming to YouTube in 2014 and Kevin Spacey thinks the television industry should raise its game to compete with VOD content.
It's Sunday so that can only mean one thing - yes it's the weekly news round up from ReelSEO. This week, we see how online video has made a big difference to Juicy Couture sales, but perhaps not so much for KMart and how YouTube are celebrating Pride Month.
Using the camera in your phone to shoot a business video can be an attractive thing for people looking to create video on the cheap. Unfortunately, with these types of cameras, the limitations are such that there are very few instances when it makes sense to use them.
It's been a very busy week for NewFronts, with AOL, Yahoo, Crackle and Hulu all announcing new and original online video content for the coming year. Meanwhile, YouTube told us why they were better than TV and Red Bull Stratos took home a clutch of Webby Awards.
Product videos can have a huge impact on consumers who are looking for more information before they buy. A new report shows how the shopper uses online video content and how the growth of smartphones and tablets is influencing their viewing habits.
More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content. As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...
First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable. They achieve their effect by ...