It’s ‘Small Business Week’ so how can SMBs use video as part of their marketing and sales strategies? We talk to Animoto about the impact that a great video can have on a brand, and how 71% of consumers said videos leave them with a positive impression of a company.
The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured – but, when done right, is obviously positive – will skyrocket. But what lessons can be learnt from those in TV that have gone before?
There’s a new video app on the market for the iPad which makes it very easy to create interactive video experiences by synchronizing presentation slides with live web pages, streaming social media and interactive surveys. We take a look at its features.
As food is the fastest growing genre on YouTube, our 4-step process helps restaurant owners market their business with video content that will maximize their reach and engage their audience.
In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.
In a new report on the power of live-streamed video as a business tool, 78% of business executives surveyed confirmed that they did consider it effective, with 45% in upper management positions the most positive about the medium.
In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.
According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video …
Achieving corporate success with video does not necessarily require 1 million YouTube views. Sometimes a well-calculated strike to your target audience from a credible expert can make all the difference, even when that audience is relatively small.
60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy.