broadcaster Articles

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

Producing webcasts or online video series for marketing purposes can be a dream come true for creative types who love working with like-minded people. If you want to use professional talent or popular music within these webcasts, however, it can quickly turn into a nightmare ...

DiSH Buys Blockbuster to Compete with Netflix, Best Buy and Amazon?

The premium online video sector is going to heat up as DiSH Network was given the nod in the recent Blockbuster auction and the U.S. Bankruptcy Court for the Southern District of New York approved the deal. DISH's offer of $320.6 million was selected as ...

Mid-Week Online Reel Video Quick Clips 7 April 2011

I know, Thursday, but Thursday morning! So still two days left in the work week. Well, there are a lot of announcements coming as NAB is just round the corner. But none of them were really full-on article treatment pieces that I could see, so ...

Air New Zealand’s Mid-Air Disco Party Video #RICHROLL

I'm usually full of strong opinions about online video and social media marketing, but after watching the newest Air New Zealand video "Mile-High Madness with Richard Simmons! #RICHROLL," I'm not sure if it's the best thing I've ever seen or if I should go punch ...

Why Netflix is the Solution to Streaming Television Content and How They Might Do it

Showtime and Netflix have cut a new deal that will see currently running shows like Dexter and Californication taken off of Netflix come summer. But what Showtime taketh away, they also giveth. The new deal penned between the two companies gives Netflix license on all ...

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but ...

The Definitive List of Facebook Video Apps for Facebook Pages

We've talked a lot at ReelSEO about Facebook video marketing and video apps, so it was only a matter of time before we combined all the options into one big list. So here you go, our ReelSEO Show Reel of Facebook Video Apps, with a ...

How To Record Skype Video – Skype Video Call Recording Tools

Doing all important Skype Video chats/conference calls and want to make sure you get it all recorded? Here are a list of a few popular skype video recording plugins that are designed to help you do that. Overall, I found them all to be

TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads

TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don't always go to broadcaster sites ...

New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More

The US Government recently finished work on the Twenty-First Century Communications and Video Accessibility Act of 2010. The thing is 74 pages long, and yes, I read through the whole blasted thing. It's mostly a lot of legal speak for "we think videos made for ...

Legal Battle Brews Over Internet TV Re-broadcasting - What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere ...

YouTube Running Live-Streaming Service Trial Today and Tomorrow

YouTube is running a live-streaming test today and tomorrow, in the biggest step yet toward the video portal offering a full streaming service.  The test started this morning at 11:00a.m. Eastern Standard Time, and continues through tomorrow evening.

Facebook Leverages The Power of Online Video - Premium Video Content Next?

Facebook recently started streaming live video from the Palo Alto, California headquarters. It's not 24/7 nor is it what you might expect but more a mix of content including interviews and technical talk, etc. But that's not the only video deal in the works at ...

ReelSEO Behind-the-Scenes: MDialog’s HTML5 Streaming and Dynamic Ad Insertion Service

mDialog recently announced their ability to deliver both streaming video as well as advertising to the Apple platforms (iPad and iPhone specifically). So I sat down with them for a long chat about how they are doing that and to check it out for myself.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.