broadcast

Jimmy Fallon: I Love YouTube and YouTube Loves Me jimmy fallon youtube 3 million subscibers 360x240

Jimmy Fallon: I Love YouTube and YouTube Loves Me

Jimmy Fallon's 'Tonight Show' YouTube channel just hit 3 million subscribers, and the comedian and late-night TV host said a big thank you in the best way - by video. Not only is Fallon a hit on NBC, but he's also the most engaged late-night chat show host with online viewers.
Digital Ads Top TV, Could be all that TV Content on YouTube. digital video advertising 360x240

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital was once prophesied to be the death of TV with all ad dollars pouring out of TV and into online video. It was video killed the radio star all over again, except, it hasn't. In fact, there's now a major synergy between TV content and digital video content which we have an inside glimpse into now thanks to Think with Google.
In stream Online Video Ad CPM Higher than Cable Prime Time? tvvsonline 360x240

In-stream Online Video Ad CPM Higher than Cable Prime Time?

We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.
Online News Video Reaching Saturation Point? [Report] online video news1 360x240

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news? If you're a Millennial you may very well be. If you're trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article... read on!
NCAA March Madness 2014 Wins Big With Streaming Video streaming fire b ball 360x240

NCAA March Madness 2014 Wins Big With Streaming Video

March Madness is burning up bandwidth as Turner Sports reports massive growth over last year for just three days. With Gators and Great Danes, Bearcats and Huskies battling it out, it's no wonder they are seeing such success. After all, they've hit upon the streaming video trifecta...read more to find out what it's all about!
Pay TV VOD Easier to Use But OTT Still Dominates connected devices 360x240

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?
STOP PRESS: The New BBC iPlayer Launched Today (Via a VPN Near You) iplayer new features 360x240

STOP PRESS: The New BBC iPlayer Launched Today (Via a VPN Near You)

The BBC is rolling out a new version of its world famous iPlayer for computers, tablets, mobiles and connected TVs - and we have to say that the new features make it look very cool. Those outside the UK will need VPN access if they want to watch the latest Top Gear or Downton Abbey episode though.
Ad Viewing on Long Form Video Grew 86% in 2013 [Report] video ad longform 343x240

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
Netflix Pays Comcast, Ends Our Love Affair  netflix broken heart 360x240

Netflix Pays Comcast, Ends Our Love Affair

In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.

Where are Millennials Watching Video Content? Not on TV. [REPORT]

If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
Computer based Video Consumption Climbed 157% in Past Five Years computer video consumption 360x240

Computer-based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.
An In Depth Look At OTT And Live TV For 2014  ott 2014 360x240

An In-Depth Look At OTT And Live TV For 2014

2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT] video advertising 360x240

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
Comcast Want to Further Monetize VOD Content with Even More Ads comcast seinfeld 360x240

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
Kaltura Offers Native Video App for Out of the Box Video Portal kaltura 360x240

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It's a single piece of software for a full-featured social video platform on mobile devices.