Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, ...

BrightRoll Makes The List of Lists – Top 10 Video Property

Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore's Video Metrix has ranked them in the top 10 and is the only ad network to break that line.

Recession and State of Online Video Industry Limit Adoption

More amazingly obvious research has been done by someone. This time it's been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you're all shocked and appalled …

Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll

Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a …

BrightRoll Launches Video Impact for ROI Tracking

BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact. Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their …

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected …

Video Ad CPMs Fell 25 Percent In Q3 2008 According To Brightroll

…while more advertising dollars keep pouring into this segment of Web video (BrightRoll claims its revenues grew 172 percent annually in the fourth quarter of 2008, up 12 percent sequentially from the third quarter—although it gives no absolute numbers), the rates advertisers are willing to …

BrightRoll Announces Video Advertising Network Integration With Brightcove

BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with the BrightRoll video advertising network, …

Huge $1 Million Pre-Roll Video Ad Buy – Brightroll

As much as people have complained about, and predicted the fall of pre-roll video advertising, advertisers continue to embrace and spend significant money on this format of online video advertising.  As recent proof of that, BrightRoll, a video advertising network just closed what may be …

August Online Video Advertising Seminar Series

BrightRoll, the largest branded video advertising network, today announced the company's upcoming "All Eyes on Video" seminar series designed to provide attendees with the industry's most up-to-date information around smart online video advertising. The seminars will focus on educating attendees about the burgeoning online video …

High-Definition Video Adveritsing Network Launched

Brightroll's video advertising network is coming out with High-Definition ad units, enabling brands to deliver HD-quality advertisements across Brightroll's network of content publishers. Given the current growth of video advertising, adding HD support is a likely progression for a successful online video advertising network to …

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