Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, ...

YouTube Tops 14.5 Billion and Sets Record Says ComScore

It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?

Brightroll Rolls Out ROI Measurement Products

Keep rolling, rolling, rolling...out the new products! Brightroll teamed up with Vizu, Nielsen, InsightExpress and comScore to put together a series of new measurement products for its users. Roll on through to find out more.

comScore Says Brightroll Tops 97% Reach In May. Booya!

Yes, 97% of Internet users apparently see something served up by the Brightroll ad agency (lati Doti, they love the Todi...old school rap lyrics anyone?). That's a pretty stout piece of the pie. But they're not alone in that rare area of the stratosphere...

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

Video Advertising Is The Fastest Growing Ad Format Online

Video Advertising Is The Fastest Growing Ad Format Online

Video advertising is the fastest growing advertising format online, so says a new survey from BrightRoll—one of the largest online video advertising networks.  The pace of growth for online video ad spending is expected to remain around 40% for 2010—the same rate of growth as ...

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers ...

Education Is Key To Future Growth for Video Advertising

BrightRoll dropped some numbers from their second annual survey about what media buyers and agencies are planning in regards to spending patterns for online video advertising.  Let's see what they had to say.

Hulu Dances As Viewers Watch 2.4 Hours In February

Dance Hulu dance (and bring your content overseas already, sheesh!) comScore is reporting that for the month of February Hulu viewers watched a hearty 2.4 hours each. But what's that mean for the rest of the industry?

Despite A Dip, US Online Video Views Are Up 120% for 2010

comScore starts off another year of online video tracking and so do we.  Many have reported on the decline in video views for January 2010 when compared to December 2009.  However, even with the decline of 2.5%, when you look at the numbers year over ...

Video Ad Networks - Where Should You Place Your Video Ads?

2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements ...

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