Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, ...

Video Advertising Networks – A Reel List of Video Ad Networks

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show ...

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total ...

Brightroll Publisher Survey 2010 Results - What is Important to Continued Online Video Ad Growth

Brightroll Publisher Survey 2010 Results   What is Important to Continued Online Video Ad Growth

Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left ...

The Sunday News Reel – Week of 11-17 October, 2010

The Sunday News Reel – Week of 11 17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once ...

comScore September 2010 Video Metrix - Less Viewers, More Minutes Per

Yes boys and girls, it's that time again. The comScore top ten lists for online video properties are in. The thrills! The Spills! The shake ups, shake downs and everything all around. Let's get on with the show!

The Sunday News Reel - External Edition - Week of 19-26 Sept, 2010

The Sunday News Reel   External Edition   Week of 19 26 Sept, 2010

I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us ...

Brightroll Exchange Rolls in $1M Video Ad Sales in August

Brightroll Exchange Rolls in $1M Video Ad Sales in August

The first month of Brightroll's new Exchange (BRX) seems to have been successful as they topped $1 Million dollars in ad sales. Well done all around! But wait, there's more...

Online Video Advertising Turning Into A Feeding Frenzy?

Online Video Advertising Turning Into A Feeding Frenzy?

I hate the terminology we associate with things. Words like epic, frenzy, legen....dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all. ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.

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