Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, ...

Mid-Week Online Video News Reel March 30th

Mid Week Online Video News Reel March 30th

It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little …

Is Online Video Dying? Comscore’s Video Metrix Says Fizzle in Feb

Is Online Video Dying? Comscores Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems …

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with …

Brightroll Earmarks $1 Million for Online Video Research

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of …

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing …

The 2010 Online Video Report Card – Consumption Grows Across The Board

The 2010 Online Video Report Card   Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed …

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B …

Brightroll Teams with adBrite for Real-Time Video Ad Bidding

Brightroll Teams with adBrite for Real Time Video Ad Bidding

Brightroll is working to expand its reach and yours as advertisers. Today they announced a new partnership with adBrite that will bring their real-time bidding on pre-roll ads to the display exchange. Since adBrite is large, like second place behind Google large, this is a …

The Biggest Trends in Mobile Video Advertising for 2011

The Biggest Trends in Mobile Video Advertising for 2011

I reached out to some thought leaders at the end of the year about what they saw as being the biggest trend in mobile video ads for 2011. Many didn't respond, most likely enjoying a lengthy holiday since they're all upper level execs and even …

Media Metrix November 2010 – Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

Media Metrix November 2010   Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  …

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