Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, ...

Brightroll Publisher Survey 2010 Results - What is Important to Continued Online Video Ad Growth

Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left ...

The Sunday News Reel – Week of 11-17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once ...

comScore September 2010 Video Metrix - Less Viewers, More Minutes Per

Yes boys and girls, it's that time again. The comScore top ten lists for online video properties are in. The thrills! The Spills! The shake ups, shake downs and everything all around. Let's get on with the show!

The Sunday News Reel - External Edition - Week of 19-26 Sept, 2010

I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us ...

Brightroll Exchange Rolls in $1M Video Ad Sales in August

The first month of Brightroll's new Exchange (BRX) seems to have been successful as they topped $1 Million dollars in ad sales. Well done all around! But wait, there's more...

Online Video Advertising Turning Into A Feeding Frenzy?

I hate the terminology we associate with things. Words like epic, frenzy, legen....dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all. ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.

YouTube Tops 14.5 Billion and Sets Record Says ComScore

It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?

Brightroll Rolls Out ROI Measurement Products

Keep rolling, rolling, rolling...out the new products! Brightroll teamed up with Vizu, Nielsen, InsightExpress and comScore to put together a series of new measurement products for its users. Roll on through to find out more.

comScore Says Brightroll Tops 97% Reach In May. Booya!

Yes, 97% of Internet users apparently see something served up by the Brightroll ad agency (lati Doti, they love the Todi...old school rap lyrics anyone?). That's a pretty stout piece of the pie. But they're not alone in that rare area of the stratosphere...

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

Video Advertising Is The Fastest Growing Ad Format Online

Video advertising is the fastest growing advertising format online, so says a new survey from BrightRoll—one of the largest online video advertising networks.  The pace of growth for online video ad spending is expected to remain around 40% for 2010—the same rate of growth as ...

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers ...

Education Is Key To Future Growth for Video Advertising

BrightRoll dropped some numbers from their second annual survey about what media buyers and agencies are planning in regards to spending patterns for online video advertising.  Let's see what they had to say.