Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, ...

Brightroll & Google Team Up for Video Advertising in Mobile Apps

Brightroll & Google Team Up for Video Advertising in Mobile Apps

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video advertising network to be integrated with the AdMob product.

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

Brightroll Expands Real-Time Exchange with New Features for Better Digital Video Ad Campaigns

Brightroll Expands Real Time Exchange with New Features for Better Digital Video Ad Campaigns

Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending …

US Marketers See Big Opportunity for Online Video Advertising in Europe

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were …

181 Million Americans Watch Over 40 Billion Videos Online In January

181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes …

Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it… and are continuing to close in …

The Great Canadian Online Video Advertising Boom is Coming

The Great Canadian Online Video Advertising Boom is Coming

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and …

Lack Of Standardization Holding Back Online Video Advertising Growth?

Lack Of Standardization Holding Back Online Video Advertising Growth?

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or …

The Weekly Online Video News Round Up – Web TV Content Edition

The Weekly Online Video News Round Up   Web TV Content Edition

This was one of the biggest weeks in history for technology-related news, as the world mourned the passing of Steve Jobs. There were also a huge number of stories with a direct impact on the Internet TV wars, as streaming services added new content and …

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched …

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