Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, and Auren Hoffman.
BrightRoll has conducted three rounds of funding, raising $16 million to date. Investors include True Ventures, Adams Street Partners and Adams Street Capital and Scale Venture Partners.
The company offers an array of video advertising unit types, including:
BrightRoll also provides optimization and targeting solutions, proprietary ad units, consolidated reporting solutions, and integration solutions with third party ad servers.
BrightRoll launched new services in 2008, 2009 and 2010,…

Mid-Week Online Video News Reel March 30th

It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little extra information in the process (and coverage for the things ...

Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems like viewership is in decline from the all-time high of ...

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with the added benefit of detailed click scoring for managing traffic ...

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of awesome, we'll have to just tell you about Brightroll's plan.

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing them, let's just look at them. Plus, it's Friday and ...

The 2010 Online Video Report Card - Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed optimism, continued innovation, and the increasing fragmentation." I guess that ...

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B video ads against 5.2B video viewing sessions. Oh and 14.6 ...

Brightroll Teams with adBrite for Real-Time Video Ad Bidding

Brightroll is working to expand its reach and yours as advertisers. Today they announced a new partnership with adBrite that will bring their real-time bidding on pre-roll ads to the display exchange. Since adBrite is large, like second place behind Google large, this is a big move. Brightroll's BRX Media Buying Platform will help power ...

The Biggest Trends in Mobile Video Advertising for 2011

I reached out to some thought leaders at the end of the year about what they saw as being the biggest trend in mobile video ads for 2011. Many didn't respond, most likely enjoying a lengthy holiday since they're all upper level execs and even their contact people were out of the office. But I ...

Media Metrix November 2010 - Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  actual Google sites. It reached 93.2% of US Internet users ...

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks left in 2010 and online video is as powerful as ...

2011 Online Video Advertising Trends & Predictions - Part I - Branded, Interactive, and Mobile

I reached out to the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run it as a series of articles. In Part One we ...

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show any favoritism and be unique).

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing ...

Brightroll Publisher Survey 2010 Results - What is Important to Continued Online Video Ad Growth

Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left with more questions than when I began reading it.