Brightroll Articles

BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies.
BrightRoll is the largest video ad network and third largest video property on the Web. The company serves hundreds of millions of video ads per month to more than 65 million unique viewers.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, Dru Nelson, who serves as CTO, ...

186 Million Americans Watched an Online Video Last Month

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that’s very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it’s not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore’s Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore’s February Video Ranking numbers we can find out what’s going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.

SpotXchange Top Video Ad Property in January According to comScore

SpotXchange Top Video Ad Property in January According to comScore

January didn’t quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn’t included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it’s a significant move for the company.

The Day In Online Video News and Views: October 25th 2013

The Day In Online Video News and Views: October 25th 2013

Our daily news round up includes the announcement by Comcast that they are bundling in HBO and HBO GO with their new broadband and internet package for customers. Amazon also confirmed they are going to produce more original content with an L.A. based drama. Catch up with the headlines of the day.

September 2013 Online Video Rankings: 30 Billion Video Ads Watched In U.S.

September 2013 Online Video Rankings: 30 Billion Video Ads Watched In U.S.

ComScore’s Online Video Rankings are out for September 2013 and there’s little change from last month although AOL have overtaken Google as the top video ad property in the U.S. Google remain king of content videos though and Vevo are the still the top YouTube channel.

August 2013 Online Video Rankings: 47 Billion Videos Watched In U.S.

August 2013 Online Video Rankings: 47 Billion Videos Watched In U.S.

ComScore’s Online Video Rankings are out for August 2013 and there’s very little change from last month with the big players such as YouTube, Vevo, AOL and Fullscreen all holding on to their top positions.

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.  In the December 2012 Comscore results, Google was once …

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