Topic - Online Video & Brightroll
BrightRoll Rolls Open UK Office, Goes Global
Brightroll is done serving only the US in regards to it’s advertising. It’s ready to spread global thanks to its global location- and language-based initiatives that expand its focus and services beyond the United States.
The Xspot – Local TV & Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep 
Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.
However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play. I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.
Brightroll Launches Behavior Ad Targeting
Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they’ve improved on an area where many people say is holding online video advertising back and in which it is lacking, targeting. Personally I think video ads online are better targeted than TV, print and radio, but hey, what do I know? I’ll tell you what I know, Brightroll is, according to comScore, the third most popular video property on the web and that a good third of web watchers (video viewers?) will see an ad from the top ranked online video ad network. So stuff that in your hat and smoke it while I get the rest of this information together.
July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable
July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?
Brightroll’s Successful Q2 2009
Brightroll is..well, on a roll. Their latest quarter numbers show why they have become the third-largest property tracked by ComScore (behind Google and FOX), and the only ad network in the top ten.
FedEx Skips Super Bowl, Opts for Online Video
Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don’t hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won’t be there. Does this mark a major shift from broadcast to online?
BrightRoll Makes the List of Lists – Top 10 Video Property
Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore’s Video Metrix has ranked them in the top 10 and is the only ad network to break that line.
Recession and State of Online Video Industry Limit Adoption
More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.
What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.
Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a result of my skepticism Tod Sacerdoti, CEO of Brightroll, thought that a chat was in order.
BrightRoll Launches Video Impact for ROI Tracking
BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact.
Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their 2009 Spring Online Video Advertising report.
Now that the economy isn’t all that great and advertising and marketing budgets are getting slashed with the heavy-handed machete of cost-savings, ROI is more important than ever before. Video Impact is set to track ROI for CPG marketers. It is going to be based on Nielsen’s NetEffect service (those guys again!) and will allow online advertisers to analyze behavior of the customers and optimize the delivery of the ads in the campaign. This is some serious down and dirty metrics we’re talking about. It’s going to look at the direct impact on actual sales based on the delivery of the ads to the customers online.
Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
Video Ad CPMs Fell 25 Percent in Q3 2008 According to Brightroll
…while more advertising dollars keep pouring into this segment of Web video (BrightRoll claims its revenues grew 172 percent annually in the fourth quarter of 2008, up 12 percent sequentially from the third quarter—although it gives no absolute numbers), the rates advertisers are willing to pay keep coming down.
