BrightCove Articles

Brightcove is an Internet TV service dedicated to harnessing the inherent power of the Internet to transform the distribution and consumption of media. Brightcove empowers content owners—from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, helping web publishers enrich their sites with syndicated video programming, and we give marketers more ways to communicate and engage with their consumers. Most impor...

Online Video Monetization – What Are Your Options?

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money …

The Weekly Online Video News Round Up – New YouTube Channel Edition

The Weekly Online Video News Round Up   New YouTube Channel Edition

After a busy week, and a relaxing weekend, it's nearly time to start the cycle all over again. But before you dive into the routine tomorrow, take a few moments to catch up on the stories from the past week in the world of online …

Brightcove App Cloud Expands Features: Push Messaging, New Analytics

Brightcove App Cloud Expands Features: Push Messaging, New Analytics

Brightcove has announced an expansion to its App Cloud feature set over in Spain at Mobile World Congress. If you're trying to reach Android, iOS and other mobile web users, you might be interested. The new features include intelligent cross-platform push messaging and content-level analytics …

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Earlier this month, we held a webinar in conjunction with Brightcove titled, "Jumpstart Your 2012 Video + Social Media Marketing Strategy." Courtney Pierce, Product Marketing Director at Brightcove, presented several case studies with leading brands like Philips, Intuit, Holland America, Oracle, Intel, to demonstrate how …

Driving Video Views & Engagement With SEO & Social Media

Driving Video Views & Engagement With SEO & Social Media

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan …

The Weekly Online Video News Round Up – YouTube Channels Edition

The Weekly Online Video News Round Up   YouTube Channels Edition

This week, you probably missed even more online video news stories than normal. But you'll be forgiven, since you were no doubt scrambling around getting all the details together for your killer Super Bowl party. And in just a few hours, that party will begin. …

Showtime Content On Roku, Starting With Shameless & House Of Lies

Showtime Content On Roku, Starting With Shameless & House Of Lies

Not wanting their competitor HBO to steal every last bit of thunder in the streaming business, Showtime is getting into the mix by signing a deal with Roku that will allow access to their content.  The first offerings will be for a few full episodes …

Half Of All Mobile Video Views Are On Android Phones

Half Of All Mobile Video Views Are On Android Phones

Yesterday we looked at the recent report from Brightcove and TubeMogul entitled Online Video & The Media Industry – Special Features: Full Length Episodes, Mobile Engagement, and how the study showed that Facebook referrals for video dropped from Q1 to Q2 in 2011, while search referrals …

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry – Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile …

The Past, Present, and Future of Enterprise Video

The Past, Present, and Future of Enterprise Video

What's the next major shift for video in the enterprise? Below is an observation of the evolution of enterprise video from the past to the present, and a suggestion for what's to come. For consistency, let's evaluate the four parts of video for each period …

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