BrightCove Articles

Brightcove is an Internet TV service dedicated to harnessing the inherent power of the Internet to transform the distribution and consumption of media. Brightcove empowers content owners—from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, helping web publishers enrich their sites with syndicated video programming, and we give marketers more ways to communicate and engage with their consumers. Most impor...

World’s Top Brands Head to San Fran for #ReelSummit TODAY

Worlds Top Brands Head to San Fran for #ReelSummit TODAY

The 2014 Reel Summit starts tomorrow and we’ve created a hashtag – #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.

Don’t Miss – 2014 Video Marketing Summit This Week!

Dont Miss   2014 Video Marketing Summit This Week!

If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it’s not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

What the Brightcove, Unicorn Media Deal Means to Online Video

What the Brightcove, Unicorn Media Deal Means to Online Video

Leading video technology platform, Brightcove, has agreed to buy Unicorn media, a video advertising technology company. What exactly does this mean for publishers and consumers in the online video industry?

IAB Digital Video Rising Stars Announced: Standardising Ad Units

IAB Digital Video Rising Stars Announced: Standardising Ad Units

The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.

5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI

Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we’ll take you through some of the most innovative services for displaying and sharing your videos online.

Brightcove Enhances HTML5 Monetization Across Multiple Platforms

Brightcove Enhances HTML5 Monetization Across Multiple Platforms

Trying to get ads to play across a variety of platforms: desktop, mobile, tablet, etc. can be a headache. Everything uses a different browser or operating system, and ad networks need something that can help bridge the gap so that their ads play cleanly across all devices. Brightcove is announcing an advancement in HTML5 video monetization.

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content.  As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of …

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for …

The War on Adobe Flash is Rekindled in Internet Explorer 10

The War on Adobe Flash is Rekindled in Internet Explorer 10

Oh Microsoft… all those anti-monopoly sanctions quietly end, and you go right back on the attack. This time with Internet Explorer 10 and its Metro version which will not easily support Adobe Flash. I think I smell another anti-competition lawsuit in the making.

Page 1 of 1312345
↑ Top