BrightCove Articles

Brightcove is an Internet TV service dedicated to harnessing the inherent power of the Internet to transform the distribution and consumption of media. Brightcove empowers content owners—from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, helping web publishers enrich their sites with syndicated video programming, and we give marketers more ways to communicate and engage with their consumers. Most impor...

Brightcove Enhances HTML5 Monetization Across Multiple Platforms

Trying to get ads to play across a variety of platforms: desktop, mobile, tablet, etc. can be a headache. Everything uses a different browser or operating system, and ad networks need something that can help bridge the gap so that their ads play cleanly across all devices. Brightcove is announcing an advancement in HTML5 video monetization.

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content.  As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...

Online Video Weekly News Round Up - CES 2013 Edition

It's CES week and the press releases already started pouring forth on Monday. Since I won't be at CES this week I'll just compile all the interesting ones into this news round up for you. Some interesting things in terms of integration and TV everywhere ...

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for ...

The War on Adobe Flash is Rekindled in Internet Explorer 10

Oh Microsoft... all those anti-monopoly sanctions quietly end, and you go right back on the attack. This time with Internet Explorer 10 and its Metro version which will not easily support Adobe Flash. I think I smell another anti-competition lawsuit in the making.

Weekly Online Video News Round Up - Don't Wear White Edition

Labor Day has come and gone. So put away those white pants, summer's over. Meanwhile, the rest of the universe chugs along at its standard pace which means, we've got news to round up and collect for you to peruse over your Saturday morning coffee ...

Monetize Your Online Video Content With These Paywall Solutions!

I have been working on this article for some time, since I came to realize that there was no information on their site about getting set up, how much it cost or even where to look. There's so much information to plow through and the ...

Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?

Two announcements from Brightcove today got me a thinking about the future. The first hooks TV up to a second screen for simultaneous, additional content display and the second allows you to publish content to that second screen. The bigger picture, no pun intended, is ...

Monetize Your Video Content with New Vzaar Paywall Partnership

Vzaar, the online video hosting service, is giving you a new way to monetize your content through a new partnership with MPP Global Solutions who is supplying them a paywall solution. Now you can use the Vzaar service for all your online video hosting and serving needs ...

2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you're in you'll be able to catch you favorite Olympic events either live or on-demand.

Brightcove Integrates WideVine DRM, Adds Paywall Solution

It's the NAB Show everyone! No, I'm not there. Yes, I know I should be. Don't remind me. Anyway, Brightcove rolled out a series of announcements and so I rolled them into one big post for you to catch you up on all the new ...

Can't Make it to the NAB Show? Brightcove Has You Covered with Live and On-Demand Video Coverage

I won't be at the NAB Show, ReelSEO didn't send me (sniff, sniff), but that doesn't mean I'll be totally out of touch with what's going on there...and neither will you thanks to Brightcove who has been tapped by NAB to offer Live and On-Demand ...

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival is going digital with the help of Brightcove. The festival,  which runs from April 18 - 29 in New York, is going to use the Brightcove Video Cloud. It's not just about the current festival content but also about the back catalog ...

Brightcove Announces Video Content Exchange Initiative

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It's something that was a trend last year I think. They've started a Content Exchange Initiative that allows Video Cloud users to, basically, syndicate content out to their sites to boost the ...

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money ...