Break Media Articles

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Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 10/25/2009

This is the second of what we hope will be a weekly series examining viral video success stories.  We aim to point out what's popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that …

Hollywood and The Web – Making The Case for Online Movie Releases

I'd like to talk about something tangentially related to online video but still near and dear to my heart:  movies.  I love movies.  I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie …

New Technology for Video Ad Distribution Across Vertical Network

Adify, the premier vertical ad network management company, today announced enhanced video ad serving functionality with the release of version 3.3 of the Adify platform. Adify Video enables online publishers to implement and monetize video for their contextual portfolio of sites. Adify network operators can …

Pre-Roll Vs. Overlay – Both Video Ad Formats Are Effective

Break Media, the Internet's premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. …

Review of Revenue Sharing Video Sharing Sites

This is a direct excerpt from a great article titled, "Rise of an Internet Star – Parlaying YouTube Fame Into Big Business" on ReadWriteWeb. You might not have the time to create a regular series of videos, but if you can find the time to …

Break Media Creates Video Ad Industry Group

Los Angeles-based online men's video web site Break Media said Tuesday that it has created a new "Online Video Advertising ROI Council" focused on measuring the effectiveness of online video. The firm said that the new group–made up of Break, Ogilvy One, truTV, National Geographic …

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