Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile ...
Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012
Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending as well as placement plans for 2012.
Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report
Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and Advertising Perceptions Inc.
Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement
Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't yet made the transition to video advertisers.
Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market
Panasonic seems completely serious when it comes to combining online video with normal TV. They have no less than a dozen pre-installed apps planned for their upcoming Viera connected TVs and the expected total available apps now sits at around 120. The big names like Netflix and Hulu are already on board as embedded apps, pre-installed. ...
12% Of Online Video Views Come From Mobile - Break Media
If one-eighth of your video views are coming from mobile, then you are in good company as Break Media just reported that 12% of their video views come from mobile users. That's a pretty good portion and shows the ever-increasing interest in mobile video viewing.
Online Video Numbers Hold Steady for April, Except at AOL
comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there was a dip in February but a resounding rebound in ...
Polish Up That Online Video Script, Break Media Offers Chance to See it Made Reality
Our friends over at Break Media, have teamed up with Scripped.com, on a brand new online video contest. Well, sort of. Since all good video starts with a good script, that is actually what they're seeking in the “Break’s Big Break” contest that will give one up-and-coming screenwriter the opportunity to have his or her ...
Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb
This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems like viewership is in decline from the all-time high of ...
VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers
comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing them, let's just look at them. Plus, it's Friday and ...
14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010
comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B video ads against 5.2B video viewing sessions. Oh and 14.6 ...
40% of Video Advertisers "Hold Consumers Hostage" with Pre-Roll Ads
Break Media recently released their Digital Video Advertising Trends 2011 report that was done in partnership with Advertiser Perceptions. I've picked and pulled at it in several pieces lately and I just today found yet another interesting piece of information to chew one. Pre-roll video ads are still the preferred method of ad delivery for ...
4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November
ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks left in 2010 and online video is as powerful as ...
One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks
Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading the executive summary and was shocked to learn that one-third ...
2011 Online Video Advertising Trends & Predictions - Part II - Real-time Bidding
I reached out to some of the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run it as a series of articles. In Part ...
