Break Media Articles

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Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012

Pre roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to …

Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012

Over Two Thirds Of Advertisers Will Spend More On Video Ads In 2012

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending …

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Pre Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and …

Online Video Advertisers Can’t Always Get What They Want In Pricing & Measurement

Online Video Advertisers Cant Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't …

Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market

Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market

Panasonic seems completely serious when it comes to combining online video with normal TV. They have no less than a dozen pre-installed apps planned for their upcoming Viera connected TVs and the expected total available apps now sits at around 120. The big names like Netflix …

12% Of Online Video Views Come From Mobile – Break Media

12% Of Online Video Views Come From Mobile   Break Media

If one-eighth of your video views are coming from mobile, then you are in good company as Break Media just reported that 12% of their video views come from mobile users. That's a pretty good portion and shows the ever-increasing interest in mobile video viewing.

Online Video Numbers Hold Steady for April, Except at AOL

Online Video Numbers Hold Steady for April, Except at AOL

comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there …

Polish Up That Online Video Script, Break Media Offers Chance to See it Made Reality

Polish Up That Online Video Script, Break Media Offers Chance to See it Made Reality

Our friends over at Break Media, have teamed up with Scripped.com, on a brand new online video contest. Well, sort of. Since all good video starts with a good script, that is actually what they're seeking in the "Break's Big Break" contest that will give …

Is Online Video Dying? Comscore’s Video Metrix Says Fizzle in Feb

Is Online Video Dying? Comscores Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems …

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing …

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