Topic - Online Video & Break
Viral Video Round Up – Lessons From This Week’s Viral Successes
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.
Hollywood & The Web – Making The Case For Online Movie Releases
I’d like to talk about something tangentially related to online video but still near and dear to my heart: movies. I love movies. I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie theaters. I then transitioned to a life of online marketing—it was smoother than you might think.
Imagine my excitement when earlier today I read the headline, “Assassin’s Creed Films To Be Released On YouTube.”
New Technology for Video Ad Distribution Across Vertical Network
Adify, the premier vertical ad network management company, today announced enhanced video ad serving functionality with the release of version 3.3 of the Adify platform. Adify Video enables online publishers to implement and monetize video for their contextual portfolio of sites. Adify network operators can now syndicate and generate revenue from video content and easily build an open video ad network for partner sites — expanding the reach of their video while controlling distribution to only quality sites. Network builders and publishers can integrate any video player with the Adify Video platform and reliably deliver pre-roll, mid-roll, post-roll and overlay ads within syndicated videos.
Pre-Roll vs. Overlay – Both Video Ad Formats Are Effective
Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.
Review of Revenue Sharing Video Sharing Sites
This is a direct excerpt from a great article titled, “Rise of an Internet Star – Parlaying YouTube Fame Into Big Business” on ReadWriteWeb.
Break Media Creates Video Ad Industry Group
Los Angeles-based online men’s video web site Break Media said Tuesday that it has created a new “Online Video Advertising ROI Council” focused on measuring the effectiveness of online video.
