branding Articles

Branding, in the BDSM context, refers to a method of creating bonding between partners by creating a permanent marking that is like a cattle brand on the body of the collared submissive by the dominant master.
When branding, one or more than one pieces of metal with a long handle and a metal design at the end of the handle are heated and then placed upon the skin briefly to burn the brand into the submissive’s skin, leaving a design of some sort. A lesser alternative is the use of...

Visible Measures and Dynamic Logic Collaborate for Video Ad Benchmarking

Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, and Dynamic Logic, theleading digital ad effectiveness research company, today announced that they willjointly work on projectsto provide marketers with an unprecedented view into both the branding impact as well as the ...

SMX Local-Mobile Conference Adds Speakers On Video

Grant Crowell, video analyst and founder of Grantastic Designs, reports on SMX's recent decision to add video solutions providers as speakers for its upcoming Local-Mobile Conference for July 24-25 in San Francisco

Eyeblaster Launches Global Video Widget Campaign

In the spirit of the European Soccer Championship, Eyeblaster, NIKE, AKQA and Mindshare worked together to deliver one of the largest video widget campaigns ever attempted to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. NIKEFootball's video widget campaign ...

Social IPTV Platform for Internal Collaboration

Brandstation is a truly unique and cutting-edge social communications platform, created by viewmy.tv ltd, the social technology company. With ready-made core functionality, brandstation offers bespoke communications solutions around brand and marketing business objectives- creating an innovative and effective way to utilize Web 2.0 technology for ...

Three Online Video Ad Formats for The Future

I found a great article on the Industry Standard titled, "Three online video formats for the future" In this article, Melissa Chang describes three video advertising formats that she believes will outlast the current dominant formats. Melissa suggests that the three following formats could work: ...

Mixpo Video Marketing for SMBs - Interview With Glenn Pingul

As you may not know, I have a wealth of experience both marketing and developing search marketing solutions for small and medium sized businesses, including solutions for local, organic, paid, social, and video search placement. From what I have seen, there are relatively few video ...

Universal SERPS - Video Results Get Higher Clicks

At SES NY this year, one theme that dominated conversations and was clearly more of a focus this year than that of years past was that online video is powerful. In one panel, Steve Espinosa, Director of Product Dev. and Management for eLocal, told attendees, ...

Research - Media Buyers Need Online Video Ad Standards

Exponential(TM) Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today released research about buyer perceptions of online video advertising. In an unprecedented industry move, Exponential employed a research study of 100 premier ...

WTF? No Online Video Search Coverage At SMX?

The following post written by guest author, Grant Crowell, of Grantastic Designs, a well-known search engine marketing (SEM) and design firm. Just the other day, I was talking to Grant about the various conferences and events that are available this year for online video. Being ...

Online Video Marketing Checklist for Beginners

Planning your video to make the most of that 1 to 3 minutes of eyeball attention means paying attention to the who, what, and why of your video. You may be using free or low cost video production methods, but your time is valuable. Take ...

Dailymotion Launches New Video Ad Formats

Dailymotion, announced the addition of new innovative video advertising formats and options.  These new ad formats are called, Toaster, Home Theater and Companion Logo ads. Toaster ad: Advertisers have the ability to inject an animated flash mini-commercial overlay into Dailymotion's library of professional videos. Mini ...

SEO Your Videos - Best Practices for Video Search Optimization

View our Complete SEO Guide for Video Content for up-to-date information and tips. Create Relevant, Unique, Informative Videos - How to videos are great when they provide step by step instructions and express options about topics that can be found to be useful and relevant. ...

Five Key Turning Points In Web Video Marketing

Not too long ago, only companies with money to burn could afford to record and host web marketing videos. They were usually produced by Media companies or Advertising Agencies and because of the high cost, consisted mainly of branding or corporate promotion messages. As you ...

Adobe Launches Flash Branding Campaign

Adobe, the maker of Flash, the ubiquitous Web video program, is launching a major advertising campaign tomorrow with overlay ads served into the video streams of Beet.TV and Rocketboom. Interactive banner ads will appear on numerous sites over the next few weeks. In a dramatic ...

Online Video Ads Work for Direct Response

Online video ads are considered excellent for branding. But, the DoubleClick findings suggest that online video ads perform extremely well even on direct response metrics like click-through rate. While image ads have click-through rates of 0.1%. Online video ads in comparison have click-through rates as ...