branding Articles

Branding, in the BDSM context, refers to a method of creating bonding between partners by creating a permanent marking that is like a cattle brand on the body of the collared submissive by the dominant master.
When branding, one or more than one pieces of metal with a long handle and a metal design at the end of the handle are heated and then placed upon the skin briefly to burn the brand into the submissive’s skin, leaving a design of some sort. A lesser alternative is the use of...

Web Video Marketing - 10 Common Web Video Marketing Mistakes

This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, "Ten Ways Marketers Drop the Ball in Video Marketing."  Michael offers some advice as far as what not to do upon deploying a web video marketing project.  I thought it would be a ...

Video Ads Are THE Most Effective Ad Format

In the past, I've written about how video ads perform when compared to traditional banner ads.  Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types ...

Video + SEO = Best Practices for Video and E-Commerce

Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA.  I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a ...

Mogulus Is Dead (figuratively), Long Live Livestream

Mogulus, which always sounded to me like a beast from the Jabberwocky along with the jub-jub bird and the Bandersnatch, is no longer. Well it is, however it has been slain through and through and risen up from its own ashes, a la the Phoenix, ...

Slimming Down In A Fat Market - Ooyala Steps Up With New Video Player

Last week, Ooyala, an online video platform that we've covered many times in the past, released a completely overhauled, "Slim" new version of their video player. The new player has been aptly named, "Swift" because it is designed to offer improved playback with a faster ...

Turning Video Value Into Real Wealth - Interview With Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, ...

Adtech San Francisco - Online Video Marketing Coverage

http://www.reelseo.com/ad-tech-san-francisco/ We are at the adtech conference in san francisco talking about what is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?"

Online Video Subtitles Increase Video Viewing By 40% - Research

In addition to the fact that subtitles can assist with accessibility and discoverability, subtitles can also increase the amount of time that a user spends watching a video by almost 40 percent.  In fact, where subtitles appeared, 80 percent more people watched the entire video ...

Youtube Video Alerts – That and Nothing More From Video-Alerts.com

Normally when I'm sent to see a website I get there and I'm overwhelmed with options, profile fields, signup forms and a general plethora of things to inspect. Today, that is not the case. In fact, Video-Alerts.com might have the fewest fields I have seen ...

Marketing With Video 2009 Report - Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, ...

Virtual Spokespersons and Video Spokesmodels

Video spokesmodels are appearing more frequently on websites. Are they an innovative marketing tool that more businesses should have? Or, do they violate usability best practices and ignore permission-based marketing standards, and turn off audiences. Or maybe, it is both, and still successful? ReelSEO's Grant ...

Mixpo Rocks $4M Investment and Rolls To AlwaysOn OnMedia NYC

Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we've covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference.  In addition, the company announced today that it had received a $4 million follow-on investment, led ...

Local Search and Online Video - Why SMBs Need A Video Searchmercial

Increasingly, we hear business owners say, "I don't want a marketing strategy, I don't need a branding review, and I definitely don't want to spend $50,000 on a 30-second TV ad!  Just give me an effective video that I can use online to explain what ...

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected ...

Youtube Content ID - Major Media Companies To Sell Video Ads

Thats right!  Now, according to an exclusive that I just read on Techcrunch: "YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them ...