branding Articles

Branding, in the BDSM context, refers to a method of creating bonding between partners by creating a permanent marking that is like a cattle brand on the body of the collared submissive by the dominant master.
When branding, one or more than one pieces of metal with a long handle and a metal design at the end of the handle are heated and then placed upon the skin briefly to burn the brand into the submissive’s skin, leaving a design of some sort. A lesser alternative is the use of...

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark ...

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

This is an interesting and strange group that came together on a recent case study. YuMe, ScanScout and BBE (recently purchased by Specific Media) combined their online video ad reach to help launch a new product. The product, HoodieBuddie, is being marketed only using in-stream ...

Beyond Viral: YouTube Viral Video Genius Kevin Nalts Nalty Shares His Secrets

Beyond Viral by Kevin Nalts Nalty, viral marketing consultant and Youtube viral video star. In Beyond Viral, Kevin gives video marketing tips and secrets.

The Power of The User Generated Video Product Review

ComScore and EXPO Communications did some research to look into how effective user-created video content can be. Namely they looked at the effectiveness and contents of video product reviews /testimonials made by users. The results might be somewhat surprising.

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.

Viral Video Lessons Round Up: Spoilers, Ham, and Passionate Speeches

Every Friday I like to use this column to share some of the best recent viral video hits.  With each example, we take a shot at breaking it down to try and figure out what made it so popular.  While viral success is an enigma—and ...

Viral Video Lessons Round Up - Rockets, Collaborations, and Camera Glitches

Every Friday I like to share some of the week's biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share ...

Build Your Own Brand - Seesmic Founder Loic Le Meur Offers 30-Part Video Series

Loic Le Meur has had a pretty successful career as an Internet entrepreneur.  He was part of Ublog, which was bought by Six Apart, and he became the Vice President of Six Apart shortly thereafter.  Most recently, he founded and continues to run Seesmic. So ...

Content Marketing Strategies With Web Video and Social Media

Content marketing is a very effective way to market your brand, business or organization's products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You ...

Online Video Marketing Basics: Part 2 – Choosing A Video Style

This is Part 2 of our ongoing series entitled Online Video Marketing Basics.  You may wish to first read Part 1,  which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid ...

Viewers Are More Likely To Share Videos With Less Branding

There is a pretty good piece over at Ad Age by Josh Warner—he's the President and Founder of Feed Company, which is an online video promotions and distribution firm.  He has some interesting insight into how viral videos are spread through social media, and what ...

Video = Fastest Growing Website Feature for Small Businesses

Indeed, small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising.  According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 12/12/2009

With the weekend upon us, it's time for a Viral Round Up again.  Some really good examples this week that we can learn from, so let's dive in.

Video SEO Vs. Traditional SEO, Misconceptions and Opinion

A few weeks back, I was asked by Jeff Boudier, VP Business Development for Stupeflix, if I would be willing to answer a few questions about Video SEO for their blog.  You can view the whole interview here, but I thought that I would like to provide a ...

3D Projection Technology Wows In Lithuanian Viral Video

Jeremy's Reel SEO Article Checklist: Is the topic related to online video? ✔ Is there a viral component? ✔ Is author's mind blown? ✔ Seeing as all three of my personal prerequisite conditions are met for a "Go" article, I figured I'd better tell you ...