branding Articles

Branding, in the BDSM context, refers to a method of creating bonding between partners by creating a permanent marking that is like a cattle brand on the body of the collared submissive by the dominant master.
When branding, one or more than one pieces of metal with a long handle and a metal design at the end of the handle are heated and then placed upon the skin briefly to burn the brand into the submissive’s skin, leaving a design of some sort. A lesser alternative is the use of...

Hobbit Flight Safety Video from Air New Zealand Makes Boring Instructions Fun

Hobbit Flight Safety Video from Air New Zealand Makes Boring Instructions Fun

Whenever I'm on a plane, I generally watch the safety instructions even though I've seen them dozens of times.  It's easy to get lazy and think, "I already know this," and continue reading a magazine.  Knowing this, Air New Zealand and WETA, the special effects …

YouTube InVideo Programming: How to Apply In-Player Branding Across All Your Videos, Instantly

YouTube InVideo Programming: How to Apply In Player Branding Across All Your Videos, Instantly

YouTube keeps adding cool stuff out of nowhere and not announcing the changes.  I get this odd feeling that the YouTube staff gets very excited about releasing a new feature and taking bets on how long it takes before someone notices.  Within the last 24 …

5 Social Video Advertising Myths – Busted!

5 Social Video Advertising Myths   Busted!

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or …

How to Strengthen Your Online Video Brand with the Primal Code [Creator's Tip #58]

In this week’s Creator’s Tip we again speak with Patrick Hanlon author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future." After reading his book, I started applying the seven aspects of the Primal Code to my personal vlog channel and started seeing …

How to Turn Viewers into Brand Advocates Through the Art of Primal Branding [Creator's Tip #57]

How to Turn Viewers into Brand Advocates Through the Art of Primal Branding [Creators Tip #57]

This week on the Creator’s Tip, Patrick Hanlon from Thinktopia talks to us about his book Primal Branding.  We’ll cover the seven aspects of the primal code briefly and why you should incorporate it into your video marketing activities to help your viewers better identify …

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

I know, the word branding brings to mind red hot steel and the smell of burning cowhide, but I assure you, the branding of online video is, generally, less painful or gross smelling. This type of branding can help you make that original web series …

How to Increase Views and Exposure in YouTube with Custom Branded Thumbnails

How to Increase Views and Exposure in YouTube with Custom Branded Thumbnails

Video thumbnails are one of the most underutilized facets of video marketing. With YouTube now rolling out the capability for all partners to upload custom thumbnails, it's going to become even more important to create thumbnails that set yourself apart from the rest of the …

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and …

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook – Part 5

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook   Part 5

The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye.  For those of you who'd like to take a look back …

Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

Our friends over at VideoNuze are holding the Online Video Advertising Summit in New York on Tuesday, June 19.  If you would like to go, you should know that the Early Bird Discount expires this Friday at 6 PM Eastern.  Readers of this site can …

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