branding Articles

Branding, in the BDSM context, refers to a method of creating bonding between partners by creating a permanent marking that is like a cattle brand on the body of the collared submissive by the dominant master.
When branding, one or more than one pieces of metal with a long handle and a metal design at the end of the handle are heated and then placed upon the skin briefly to burn the brand into the submissive’s skin, leaving a design of some sort. A lesser alternative is the use of...

How To Optimize Your YouTube Channel Page--The YouTube Creator Playbook

Your channel page on YouTube is where you can brand your videos through attractive packaging.  It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background.  A channel page is invitation into your home ...

The Weekly Online Video News Round Up - YouTube Ad Edition

This week was overloaded with YouTube-related news. The video service is now fully integrated into Google Plus, their skippable TrueView ads now make up 50% of all the ads on the site and serve up 18 years of video ads per day, and the majority ...

Six Pack Shortcuts Uses Promoted Videos To Get Ripped

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.  No, ma'am, I'm not one of them.  To paraphrase Agent K in Men in Black (1997), "We ...

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.  The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million ...

Video SEO Tips For YouTube: Reel Video Producer Tips #4

The YouTube Creator Playbook is a goldmine for anyone looking to improve their video marketing efforts. It's jam-packed with tips, suggestions, and actionable advice on virtually every aspect of using YouTube. For this week's video producer tip from The Reel Web, we look at some ...

The Importance Of Publishing Video Frequently & Regularly - YouTube Creator Playbook

Your first video hits YouTube and you get lucky, and you get quite the audience.  This is fantastic.  People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining.  You get tons of ...

The YouTube Creator Playbook, Part 1: The First 15 Seconds

About a month ago, YouTube released the YouTube Creator Playbook. It's a step-by-step guide to follow when creating your content and searching for viewers. In the next few weeks, we will attempt to break down the entire playbook one section at a time. With over ...

How To Make Video Openings That Increase Viewer Attention - Reel Video Producer Tips #2

This week's creator tip comes straight from YouTube's official blog, and concerns the first few seconds of your video. Many creators attempt to use a logo or a piece of music to create a bit of a consistent branding message to open their videos. But ...

The Past, Present, and Future of Enterprise Video

What's the next major shift for video in the enterprise? Below is an observation of the evolution of enterprise video from the past to the present, and a suggestion for what's to come. For consistency, let's evaluate the four parts of video for each period ...

Leanin Launches Customizable "Social Video Player" For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of ...

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

Get Your Own Free Videosite With vidmeup Video Hosting

There are a lot of great benefits a business can get from posting their video to YouTube, including sharing options, statistics, and access to the audience at the largest video site in the world. But YouTube doesn't work for everyone, particularly businesses that are concerned ...

Black YouTube Player Now The Official Default Skin For Video Embeds

Have you noticed anything different about the YouTube video embeds you've been seeing around the web the last few days? If so, you're probably seeing a lot more black. The black YouTube player they started testing a month ago has just recently become the official skin for ...

Vimeo Courting Businesses With New Vimeo Pro Accounts

While Vimeo is a great deal smaller than YouTube (and really, who isn't?), there is a growing and thriving community of users there. But one group that has long been shut out of the Vimeo experience is businesses and brands. This week, the company announced the ...

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster ...