branding

How Long Can Brands Really Keep Viewers Engaged with Trackvertising? activiashakira 360x240

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As "trackvertising" and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies.
YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy reelseo tube talk 1400 360x240

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy

Why is keyword tag stuffing bad? Why is the "About" tab so underrated? What is the YouTube Creator Academy, and should businesses use it, too? We answer these questions, and more on this week's ReelSEO TubeTalk, the YouTube Video Marketing Tips podcast.
How Much Love Does Verizon Have on YouTube? wireless carriers earned media youtube 360x240

How Much Love Does Verizon Have on YouTube?

According to reports, AT&T and T-Mobile are gaining customers faster than Verizon. We take a look at Verizon's YouTube footprint in relation to AT&T and T-Mobile, in terms of overall share of voice among videos on fan-created channels. In both areas, Verizon, lags behind these other two brands.
How TechSmith Optimizes YouTube Custom Thumbnails For Viewers thumbnail 640 360x240

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .
Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads Coca Cola 360x240

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren't responding to this particular meme.
Nope, Using a Celebrity Wont Make Your Video Go Viral [Report] stephen colbert super bowl 2014 video ad 360x240

Nope, Using a Celebrity Won't Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
YouTube Embeds: Do They Affect The Credibility of Your Website? youtube embed credibility 360x240

YouTube Embeds: Do They Affect The Credibility of Your Website?

If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.
Top 5 Branded Video Campaigns Q1 2014 5 hour energy viral video campaign 360x240

Top 5 Branded Video Campaigns Q1 2014

Who scored the top spot in the quarter with a single video in the campaign? What brand had two of the top five campaigns and what do half of these videos actually have to do with the brands they represent? Clearly, that is becoming more and more of a moot point as they rack up millions and millions of views each quarter. So what is the "it" that they all have in common? Check out Visible Measure's top 5 branded campaigns of 2014's first quarter.
Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers dairy milk eyebrows 360x240

Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury's own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.
Animoto Helps Small Businesses Harness the Power of Video Aminoto for Business 360x240

Animoto Helps Small Businesses Harness the Power of Video

Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there's a new product on the market that can help.
Viral Video Friday: Condoms, Cartoons, Candy Bars and Cars house of thrones

Viral Video Friday: Condoms, Cartoons, Candy Bars and Cars

It's Friday with a C. Viral videos with cars, candy bars, cartoons and condoms. But none of it is what you think so pop on in and have a quick look at some of the videos that are going viral this week in the ReelSEO Viral Video Friday write up with guest commentator.
A Crash Course in Video Marketing: Make The Most of Your Campaign crash course 360x240

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.
Kaltura Offers Native Video App for Out of the Box Video Portal kaltura 360x240

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It's a single piece of software for a full-featured social video platform on mobile devices.