branding Articles

Branding, in the BDSM context, refers to a method of creating bonding between partners by creating a permanent marking that is like a cattle brand on the body of the collared submissive by the dominant master.
When branding, one or more than one pieces of metal with a long handle and a metal design at the end of the handle are heated and then placed upon the skin briefly to burn the brand into the submissive’s skin, leaving a design of some sort. A lesser alternative is the use of...

Google Developing More Dynamic Video Ads With Rockabox

Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it's helping Google's DoubleClick to create what's called Rockabox Shutters format.

Video Ads In Your Print Magazines?

Entertainment Weekly's September 18th edition will contain an unprecedented piece of content:  a video ad.  Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like "How I Met Your Mother" and "Two and a Half Men," as …

Only 1/6th of Online Video Marketing Is About Advertising

With Online Video (OV) one of the fastest growing segments on the Internet, does it surprise you that the vast majority of articles written about online video purely focus on ad insertion?  Advertising makes up only about 1/6th of the market for OV, of course …

Microsoft Silverlight 3 Offers H.264, Full HD, Dev Tools

Version 3 of Microsoft's video player is out and included a host of new functionality including H.264  and High-Definition video. The multimedia software is available for Mac OS X (Intel-based Macs), Linux and of course, Windows.

Web Video Marketing – 10 Common Web Video Marketing Mistakes

Web Video Marketing   10 Common Web Video Marketing Mistakes

This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, "Ten Ways Marketers Drop the Ball in Video Marketing."  Michael offers some advice as far as what not to do upon deploying a web video marketing project.  I thought it would be a …

Video Ads Are THE Most Effective Ad Format

In the past, I've written about how video ads perform when compared to traditional banner ads.  Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types …

Video + SEO = Best Practices for Video and E-Commerce

Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA.  I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a …

Mogulus Is Dead (figuratively), Long Live Livestream

Mogulus, which always sounded to me like a beast from the Jabberwocky along with the jub-jub bird and the Bandersnatch, is no longer. Well it is, however it has been slain through and through and risen up from its own ashes, a la the Phoenix, …

Slimming Down In A Fat Market – Ooyala Steps Up With New Video Player

Last week, Ooyala, an online video platform that we've covered many times in the past, released a completely overhauled, "Slim" new version of their video player. The new player has been aptly named, "Swift" because it is designed to offer improved playback with a faster …

Turning Video Value Into Real Wealth – Interview With Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, …

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