The Benefits of Using A Green Screen For Your Web Videos
So, youʼve been awarded a contract to shoot a company video. Awesome. But now you need to find a location to film your video. Not so awesome. If your client is like most clients, their office or corporate boardroom probably provides a wide range of less-than-desirable options - shooting into the A/V corner; towards a malnourished ficus; or ...
Tips For Creating An Online Video Series For Your Business
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike. And if you can create a series that keeps people coming back time and time again to watch the next segment, it’s even better. (Admit it—you haven’t missed even one “Will it Blend?” video.) But many small business owners ...
The Social Video Blueprint: A Video Marketer's Guide To Social Video Success (Free E-Book)
A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick. Social video is basically the practice of creating video ...
The Original Content Wars Have Begun, But They're Bigger Than Hulu Vs. Netflix
For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in launching their own competing services--like Ultraviolet--and it threatens to end ...
Video Marketing Done Right - Google+ Teases Google Map Video Game
Google is hoping that games can do for Google Plus what they did for Facebook--get people hopelessly addicted until they're spending every waking moment playing social network games and annoying friends with automated status updates based on meaningless gameplay objectives. Um... sorry... guess I have some personal issues on that particular subject. Now where was ...
Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video
I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video.” I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we’ve been friends for more than a decade. And one of the things that defines our ...
The Week's Best Viral Videos & Video Marketing Lessons - Guitar Gimmick Edition
It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web traffic will be video. But something else happened this week ...
A Look Back At BMW's The Hire, Branded Content In The Dark Days Of Online Video
Back in 2001, Internet video for me was watching movie trailers, and there was no thought that anything longer, or anything of more substance, would be coming along soon. I very much doubt many people thought they would be seeing high-quality films from top-notch directors online (at least, not legally, and not on demand), and ...
Check Out This Seriously Clever Online Video Ad From LG
Just a quick post to share something I think a lot of you will enjoy. From time to time I come across online video ads that are just too clever to not share. This is one of those times, with one of the most creative ads I've seen in ages. It's from LG, and it ...
The New YouTube Goes To A Dark Place: YouTube Rolls Out Black & Grey Redesign
Wow. YouTube forum admins are about to really earn their money. YouTube today unveiled a brand new home page design. It's bold, darker, and has a new layout. It's only been hours since the launch, and I've yet to truly get a feel for the new YouTube, but I can say this much: any redesign ...
Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns
I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily implement interactivity in a variety of ways. They are customizable ...
How To Optimize Your YouTube Channel Page--The YouTube Creator Playbook
Your channel page on YouTube is where you can brand your videos through attractive packaging. It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background. A channel page is invitation into your home of creations, a living room with a screen that plays ...
The Weekly Online Video News Round Up - YouTube Ad Edition
This week was overloaded with YouTube-related news. The video service is now fully integrated into Google Plus, their skippable TrueView ads now make up 50% of all the ads on the site and serve up 18 years of video ads per day, and the majority of their viewers come from non-English speakers. Of course, the ...
Six Pack Shortcuts Uses Promoted Videos To Get Ripped
Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs. No, ma’am, I’m not one of them. To paraphrase Agent K in Men in Black (1997), “We at SEO-PR do not have a ripped body we’re aware ...
B2B Case Study Orabrush Tells YouTube Success Story To Walmart
I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program. The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million units of its tongue cleaner.
