branded video Articles

...

The Week's Best Viral Videos & Video Marketing Lessons - Guacamole Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guacamole Edition

You simply can't have your finger on the pulse of the viral video audience--their wants and needs as viewers--without keeping an eye on the current crop of popular videos. Brands and individuals find viral success every week, and each one can help teach video creators ...

Want To Succeed With "Content As Marketing"? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds ...

The Week's Best Viral Videos & Video Marketing Lessons - Ping Pong Baby Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Ping Pong Baby Edition

I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this ...

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

The Weekly Online Video News Round Up - Web Series Edition

The Weekly Online Video News Round Up   Web Series Edition

This week's online video news was dominated by web series talk. For instance, we have a retrospective on the BMW web series, The Hire, which was way ahead of its time. We also have some articles about a new Tom Hanks web series, the future ...

The Week's Best Viral Videos & Video Marketing Lessons - Guitar Gimmick Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guitar Gimmick Edition

It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web ...

The Week's Best Viral Videos & Marketing Lessons - Silverback Edition

The Weeks Best Viral Videos & Marketing Lessons   Silverback Edition

The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers ...

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own ...

Sponsored Videos Gaining Ground In Video Advertising For Online Gaming

Sponsored Videos Gaining Ground In Video Advertising For Online Gaming

Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free. Then again, the study was done by SponsorPay and they are a provider of ...

The Week's Best Viral Videos & Marketing Lessons - Funky Song Edition

The Weeks Best Viral Videos & Marketing Lessons   Funky Song Edition

Today I hoped to be playing with a new Galaxy Nexus phone from Verizon. Sadly, it was not to be. That's good news for you, though, because it means I actually had time to do my job and gather a list of great viral videos ...

↑ Top