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Online Video Weekly News Round Up - Storm the Bastille Edition

Online Video Weekly News Round Up   Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with ...

Video Marketing That Is Hilarious... And A Bit Scary: How Far Would You Go to Get A Free Pack of Fantastic Delites?

Video Marketing That Is Hilarious... And A Bit Scary: How Far Would You Go to Get A Free Pack of Fantastic Delites?

July has been a treasure trove of brands using video in great ways to promote their business.  Just yesterday, we were talking about Taco Bell and DC Shoes and their excellent use of video promoting content over traditional advertising.  Fantastic Delites, made by Fantastic Snacks, ...

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

When is High Production Value Important for Branded Video? ReelPop Q&A

When is High Production Value Important for Branded Video? ReelPop Q&A

ReelPop Q&A is a new weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing.  If you would like us to answer your question ...

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

In Part 1 of our coverage of The YouTube Advertiser Playbook, we talked about how businesses need to come up with a plan before shooting a video.  One of those involved coming up with a creative strategy for your video: will you have a testimonial, ...

The Most Shared Branded Online Video Ads For April 2012

The Most Shared Branded Online Video Ads For April 2012

Think nothing interesting ever happens in Belgium? Think again. TNT's Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month.  Not only did it take top spot during April, but it has ...

Vzaar Launches Customizable, Branded Video Landing Pages

Vzaar Launches Customizable, Branded Video Landing Pages

Everyone offers a customizable video player experience and that's what we've come to expect from our online video platforms. Today, Vzaar takes that notion one step further and is now offering a completely customizable video pages allowing you to brand not just the video player ...

The Week's Best Viral Videos & Video Marketing Lessons - Hockey Dancing Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Hockey Dancing Edition

Another week, another fresh batch of the most popular videos. Some are from brands--and this week, we have an excellent selection of great branded videos for you--and others are from individuals. But they all have a secret to share... a lesson to impart about what ...

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