branded video Articles

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark ...

23Video Wants To Help Companies Create Customizable, Branded Video Portals

As more businesses of all sizes embrace online video, there is a growing demand for customizable video platforms.  And while Brightcove has lead the charge in providing branded video solutions, there are many businesses that are still not able to afford their services.  A new ...

Beyond Viral: YouTube Viral Video Genius Kevin Nalts Nalty Shares His Secrets

Beyond Viral by Kevin Nalts Nalty, viral marketing consultant and Youtube viral video star. In Beyond Viral, Kevin gives video marketing tips and secrets.

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, ...

56 Million Americans Beyond TV Advertising’s Reach Says SAY Media

SAY Media, the newly rebranded VideoEgg, just did some research with comScore to find out what sort of trends there are in Live television viewing and advertising reach. It turns out that many of you (who live in America) are skipping the TV and getting ...

The Sunday News Reel: Video Related News In Review - Sept 26 - Oct 3, 2010

Chris is taking the weekend off to catch up on some technical things (really he's just fiddling with computer hardware, playing video games and catching up on sleep) so I'm here to cover for him. This week saw a lot of talk about Apple TV ...

ReelSEO Behind-the-Scenes: MDialog’s HTML5 Streaming and Dynamic Ad Insertion Service

mDialog recently announced their ability to deliver both streaming video as well as advertising to the Apple platforms (iPad and iPhone specifically). So I sat down with them for a long chat about how they are doing that and to check it out for myself.

How To Create An In-House Video Commerce Program, With No Budget!?

Grant Crowell inteviews Jason Arend, PFI Western's VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies' multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

International Opportunities for Web Video Show Creators

Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the ...

Viewers Are More Likely To Share Videos With Less Branding

There is a pretty good piece over at Ad Age by Josh Warner—he's the President and Founder of Feed Company, which is an online video promotions and distribution firm.  He has some interesting insight into how viral videos are spread through social media, and what ...

Goal Setting Is Step #1 In Creating Viral Videos That Convert

I have been thinking a lot about this topic ever since I read about how poor the sales have been for OK Go following the band's latest viral video hit, the music video for "This Too Shall Pass.”  You could argue that their original hit, ...

Viral Video Round Up - The Draw of Destruction and The Power of Teamwork

Some weeks are more difficult than others for me when it comes to finding quality viral success stories to include in my weekly Round Up.  This week was easy… so easy it became hard, because there were too many stories I wanted to tell and ...

Brightcove Reaches Home Audience Via Internet-connected TV

Brightcove is expanding their reach to the couch thanks to newly announced tools that will enable customers to create immersive, branded video experiences for Internet-connected television sets and other Internet-connected consumer electronics powered by the Yahoo! Widget Engine.

Viral Video Marketing Round Up - Lessons From This Week's Viral Successes - 1/08/2010

It's time for our first Viral Video Round Up of 2010.  And yes, there are several examples of good and bad viral marketing efforts, despite the New Year being only 8 days old—because viral marketing knows no holidays.