Proctor and Gamble’s new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it’s moms who really get the special treatment in “Pick Them Back Up”.
On this week’s ReelSEO Creator’s Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?
With the 2014 World Cup only months away, it’s no surprise that four out of the top ten watched video ads in Brazil last month were soccer related. Veteran rock legend David Bowie’s appearance for Louis Vuitton takes the number one spot though, with his Venetian Ball extravaganza.
YouTube have released their top trending ads and videos of 2013 and it includes almost all the ones you would expect – from Harlem Shake to Van Damme’s splits to those dancing Evian babies. In the top ten trending videos, three branded ads make the list for the first time.
Online video is increasing in popularity in Australia, both for brands and for users, despite a lack of digital connectivity due to the sheer size of the continent. We take a look at the state of the video industry in Australia and what 2014 could bring.
The sharing of video ads across social networks like Facebook and Twitter has increased nearly 50x over the past 8 years. The top 3 ads of all time have a combined 14,591,333 million shares between them – can you guess what those ads are?
Food brands are embracing online video as never before. Cornetto, Oreo and Chipotle are using YouTube, Vine and Instagram video in an innovative and creative way and are reaping the social sharing rewards.
According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video …
The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury’s hope to win the war with their long form user generated ad.
Brands on Vine continue to bring us inventive and hugely entertaining short form videos and this week we have another 6 of our favourites. Puma make like a train, Target jazz up an apple and we’re not entirely sure what’s going on at Disney if we’re honest.