branded video Articles

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More Delicious Video Good News: Ooyala's 2012 Report

More Delicious Video Good News: Ooyalas 2012 Report

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices. There is still a huge opportunity for brands to get on board and take advantage of the wave.

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely ...

Rhett & Link Create Amazing Video Marketing Campaign in their Sleep - Spot the Differences

Rhett & Link Create Amazing Video Marketing Campaign in their Sleep   Spot the Differences

Rhett & Link, commercial kings of Internet video, have done it again.  Teaming up with SleepBetter, which sells mattresses and bedding and things of the sort, Rhett & Link put together a video where you have to focus, and spot the differences between two virtually ...

How Red Bull's Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors - October was not a month for the faint of heart. Recent research has found that the secret to social video ...

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt, which I wrote about a while back, is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them ...

5 Social Video Advertising Myths - Busted!

5 Social Video Advertising Myths   Busted!

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or ...

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than ...

Weekly Online Video News Round Up - Football Edition!

Weekly Online Video News Round Up   Football Edition!

Heck yeah! The leaves aren't falling but baseball is wrapping up (come on Brew Crew!) and now football has begun! So while you're drinking that early morning bloody mary, preparing for the big game, here's some news to keep you up to speed with the ...

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

I know, the word branding brings to mind red hot steel and the smell of burning cowhide, but I assure you, the branding of online video is, generally, less painful or gross smelling. This type of branding can help you make that original web series ...

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