branded video Articles

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7 Best Branded Instagram Videos of the Week: 12th February 2014

7 Best Branded Instagram Videos of the Week: 12th February 2014

Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook’s 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren’s Polo Bear got his own Winter Olympics kit. Welcome to the best of the week’s branded Instagram videos.

Videos Ads: Top Shared Global Brands of January 2014

Videos Ads: Top Shared Global Brands of January 2014

In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a ‘prankvert’ hits the top spot and how many Super Bowl ads will we see in February’s chart?

Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares

Budweisers Puppy Love Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser’s “Puppy Love” commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet – an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.

Explainer Videos: Hire a Professional Video Production Company or DIY?

Explainer Videos: Hire a Professional Video Production Company or DIY?

An explainer video can be a phenomenally powerful tool for your brand. But can a do-it-yourself explanation video really match up to one that is professionally made by a specialist company? We bring you the pros and cons of both options.

6 Best Branded Vines of the Week: 29th January 2014

6 Best Branded Vines of the Week: 29th January 2014

As Vine enters its second year, we bring you some of the best branded short-form clips of the best 7 days including a far from boring appearance by the Muppets, a snowboarders eye-view of the Winter XGames and Ford’s big fun with a not so little truck.

Pinot: Vine Superstar Shares His Tips on Creating Stunning Animations [Interview]

Pinot: Vine Superstar Shares His Tips on Creating Stunning Animations [Interview]

With only 6 seconds to play with on Vine, you’d better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He’s the master of the 6-second stop-motion video.

7 Best Branded Instagram Videos of the Week: 28th January 2014

7 Best Branded Instagram Videos of the Week: 28th January 2014

Michelle Obama slam dunks along with the best, Daft Punk get lucky at the Grammy Awards, the Muppet’s shock us out of boredom and Ben & Jerry show us how their delicious ice cream gets to our freezer. These and other best Instagram Videos of the past 7 days.

5 Best Branded Vines of the Week: 15th January 2014

5 Best Branded Vines of the Week: 15th January 2014

The best Vines of the last 7 days include Dunkin Donuts glamming it up at the Golden Globes, Dove showing us how to tie the perfect Windsor Knot, plus Nokia announce their Lumia update rollout via the medium of bad hair.

Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble’s new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it’s moms who really get the special treatment in “Pick Them Back Up”.

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